Creative Soccer Culture

Lyle & Scott Partner With Panini For Nostalgic Capsule Collection

Lyle & Scott celebrates and pays homage to the Italian football sticker maker, Panini with their latest capsule. The collection combines Lyle & Scott’s history as an iconic clothing brand with Panini’s position as a world-renowned collectable creator.

Say Panini to a certain generation and it instantly conjures images of mad playground bargaining, swapsies, shinies… stuff that’ll sound like a different language to those who weren’t into the sticker collection scene. While still remaining the world leader in the collectables and trading cards market, Panini have recently popped back up on the radar having signed a deal with the Premier League back in 2019 – one that has recently been renewed for a multi-year extension. But Panini will always hold a special place in most football fans’ hearts, and Lyle & Scott tap into the nostalgia with their latest collection, partnering with the Italian brand.

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The first of two drops, this capsule collection consists of four styles across four colourways; Lyle & Scott’s essential items are embroidered with their iconic golden eagle logo and Panini’s own unmistakable trademark. The collection itself comprises 16 items – matching sweatpants and sweatshirts, t-shirts and hoodies across colourways of blue, green, grey & black. Pertaining to the brand’s sustainability goals, all pieces are made from 100% organic cotton and 100% organic cotton loopback. 

Speaking about the evolution of the Panini partnership, Lyle & Scott Brand Director Ben Gunn notes, “With a combined heritage of 207 years, we felt Panini much like ourselves is uniquely placed in a world, where very few things stand the test of time. Panini represents quality and inclusivity, two of the cornerstones that make Lyle & Scott so relevant in today’s ever-changing world. 

The significance of the partnership to Lyle & Scott is visible through Head of Design, Josh Hughes’ own memories of Panini. “I remember collecting my pocket money every Sunday and going to the local corner shop with my brother, to purchase my pack of Panini stickers. We would eagerly watch each other open our packets, before we frantically negotiated deals, in the pursuit to completing our Panini albums.

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Gunn agrees: “Panini’s intrinsic link with football is something which we felt would connect with so many of our customers, as the brand transcends location, and evokes childhood memories of growing up and collecting stickers amongst your friends and loved ones.” No doubt, the Lyle & Scott x Panini collection will conjure a sense of nostalgia and childhood wonder that is often yearned for in today’s society. 

Panini Senior Manager Business Development and Partnerships Tony Verdini adds: "Most people around the world identify Panini with relevant moments of their growing up as the brand brings back treasured memories of key highlights in their lives. Millions of collectors are still today entertained and fascinated by the fun of exploring sticker packets and trading doubles at school or at the pub. The Panini experience of swapping, playing and sharing is a universal language that knows no boundaries, whether cultural, racial, age or gender. Current consumer markets demand brands that are authentic, inclusive, respectful and emotional. I do believe both Panini and Lyle & Scott tick all the boxes. 

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The Lyle & Scott x Panini capsule is available to purchase now.

Daniel Jones

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