Lyle & Scott x Lovers FC Unveil 2nd Drop Of Their ‘Memories Are Made’ Collaboration

Following on from the first hugely successful and sold-out ‘Memories are Made’ drop back at the beginning of the year, which saw unique interpretations of classic football shirts fuelled by Lyle & Scott’s Royal Warrant for Knitwear and Lovers FC founder Neal Heard’s love of casuals culture, the Scottish heritage brand and English football collective are back at it again, offering a unisex knitwear collection celebrating some of football’s most iconic team shirts recreated for a new generation. 

Describing his partnership with Lyle & Scott, Lovers FC founder Neal Heard explained: “[I was] one of the original 80's terrace dwellers, the Football Casuals, and we were mad on our Lyle and Scott knitwear; so when I decided to put my idea of turning classic kits into knitwear I thought, why not approach the best? True to their reputation, L&S brought their own exacting standards and attention to details to the collection.” 

This second collaboration sees a seasonal shift into jumpers and polo shirts, consisting of 10 pieces re-imagining designs from legendary teams including Ajax, Juventus and Belgium . With jumpers blending lambswool with nylon and knitted polos formed from cotton, Neal states the colourful collection gives a “much thinner gauge of knit, which gives that authentic football shirt feel”. 

The partnership taps This Fan Girl founder Amy Drucquer for their campaign, alongside two other members of the female-led football community. Speaking of TFG’s involvement, Amy said: “What really drew us to this collection was the way it's rewritten the rules of football - who's created kits in knitwear before? We loved how these classic designs were reformatted to create something playful and rebellious.”