Creative Soccer Culture

Lack of Guidance Releases Debut Collection

Fictional football team Lack of Guidance release the brand's debut clothing collection inspired by the vibe of a football team in the sixties that went overseas to play the World Cup.

Up until now Lack of Guidance have always release one-off products or collaborated with partners including Nike, but now they've dropped their first full stand-alone capsule with throwback football at the very heart of the collection.


The full Lack of Guidance collection is made of five high quality long sleeve shirts and a suit made from a fine wool blend. The campaign shoot took place in the south of the Netherlands, where the fictional football team spent two days rehearsing and relaxing. Back in the sixties teams that travelled to the World Cup would often have a lot of time to kill between the daily training sessions, which resulted in a lot of playful situations. That's what Lack of Guidance have tried to capture here.


The collection drops tomorrow starting with a pop-up store in Amsterdam before dropping on their online store.


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