Creative Soccer Culture

Nivelcrack Launch Editorial Lookbook

Taking to the first football dedicated arena in Korea, Nivelcrack travel to the Hyochang Stadium to present a lookbook that captures the all round essence of this creative football brand.

Bringing street feels with a football influence, the Nivelcrack approach is dedicated to collaboration. This lookbook charts the various releases that have come from the brand including link ups with Nowhere FC and Joma Sport.

Shot by Seoul-based photographer Minwoo yoo, the brand landed at the most iconic venue for Korean football history with the aspirations to represent their identity and the place they champion with their style. Strong colours and independent edge, the Nivelcrack approach to the game is a fresh one and this lookbook explores the foundations of creativity they have built their name on.

nivelcrack editorial lookbook_0007_4.jpg
nivelcrack editorial lookbook_0006_5.jpg
nivelcrack editorial lookbook_0005_6.jpg
nivelcrack editorial lookbook_0008_Background.jpg
nivelcrack editorial lookbook_0004_7.jpg
nivelcrack editorial lookbook_0003_8.jpg

Much needed zest with serious shapes. The Nivelcrack way keeps on giving. Eyes peeled for the next drop, you can see more from the brand here.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.