Creative Soccer Culture

Seongnam FC 2020 By Nivelcrack

Dedicated to the world of football, Seoul-based creative studio Nivelcrack has unveiled its latest collaboration, this time with K-League side Seongnam FC, with the pair presenting a promo video filmed around the empty Tancheon Sports Complex, Seongnam FC’s home stadium, teasing an upcoming collection.

Seongnam FC boast an illustrious history, having won a joint-record seven national league titles, three FA Cups, three League Cups, and two AFC Champions League titles. But as with most stadiums across the world, Tancheon Sports Complex, the club’s home stadium, is currently empty. In this situation, the K-League side have teamed up with Nivelcrack to capture a video that features the beautiful scenery of the stadium to represent the hearts of Seongnam FC supporters who miss their home.

As well as that sentiment, the video also serves to show off the upcoming Seongnam FC clothing collection, designed by Nivelcrack. The unmistakeable style of the Seoul-based creative studio is ingrained throughout all pieces, with bold block lettering presented in the football club’s black and white colourings across a range of tees, hoodies, and shorts.

The collection represents a sample of South Korean culture combined, shining a light on the region once more and highlighting one of the reasons that Nike were so eager to select the nation as its latest canvas for creativity. 

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The Seongnam FC x Nivelcrack collection has been teased for a 17 June release...


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