Creative Soccer Culture

adidas extend Germany partnership until 2022

Current World Champions Germany have extended their over 60-year association with adidas by agreeing a new deal to conitue to wear the Three Stripes until 2022. “We belong together” Herbert Hainer, CEO of the adidas Group quite simply puts it.

It's one of the longest and most successful partnerships in sport and unsurprisingly it's remaining that way after both parties agreed to another long-term extension.

“We are looking forward to continuing our close and trusting cooperation with the DFB”, said Herbert Hainer, CEO of the adidas Group. “We belong together, as both the DFB with its national teams and we as an international sporting goods company excellently present Germany around the globe. We represent everything the ‘made in Germany’ seal of quality stands for: we are successful, we are innovative and we deliver quality; we are cosmopolitan, multi-cultural and bring joy."

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During their over 60-year partnership, the DFB and adidas have celebrated many sporting successes including four World Cup and three EURO titles for the German men’s national team as well as two World Cup and eight EURO trophies for the women’s team. It's the most solid partnership in world football and you wouldn't bet against Three Stripes remaining on the Germany shirt for as long as a football is round.



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