Creative Soccer Culture

Beyond the Game | Liverpool

Underlining the balance sheets with this video may well be two commercial interests but at it's heart, the true beauty of football is expressed in this well short video as Liverpool fans reminisce about European nights supporting their club.

A campaign that is ultimately promoting the Europa League and core sponsor Rent-a-Car, it's the creative integrity that stands up tall in this instance. A short film that doesn't need to capture the imagination, it tells the story of Liverpool fans and their passion for the game. A city that houses two clubs with a monumental history between them, this is very much an outpouring of football fandom.

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It's one for the Liverpool fan to rekindle. Hats off to the team behind the film. Football well told.


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