adidas have been quick to jump on Twitter's new group DM feature by inviting three lucky fans for a chat with Real Madrid striker Karim Benzema as part of their #ThereWillBeHaters campaign.
@adidasfootball tweeted asking fans to tell them why they were Karim Benzema's biggest fan before choosing three people to join the French forward on a special 30-minute Twitter group direct message where they could ask him pretty much whatever they wanted to.
The brand selected three fans who've been most engaging with the #ThereWillBeHaters campaign on Twitter and they'll be offering more opportunities using Twitter's group DM feature starting with an exclusive group DM with the team that designed their new boots.
Follow @adidasfootball on Twitter for more and to get involved yourself.
