Creative Soccer Culture

Karim Benzema Launches The Real Madrid Icon Jersey

Taking the lifestyle game into stronger space adidas Football have launched the new Real Madrid Icon Jersey with the help of Karim Benzema. Twisted replica with a retro charm.

The Three Stripes have put a serious emphasis on merging the worlds of lifestyle and replica performance this season with both their club and federations collections. Adidas are constantly designing performance shirts with a fashion-wary edge, and pieces like the new Real Madrid Icon Jersey help blur the lines between on and off-pitch.


The versatile Icon Jersey is as comfortable in performance environments as it is in more casual circles with its strong collar game and simplistic execution in white with a block blue stripe that hosts the sponsor. The resurgence of the replica shirt is in full flow, but adidas also appreciate groups of fans still want that something a little different – something that represents the club, without having to go full performance.

View the full Real Madrid replica collection at


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