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Interviews

Chaos vs Control: adidas Designers On What's Next For F50 & Predator

We recently sat down with Mahsa Aryan and Nick Roche, two Category Directors tasked with steering two of football’s most iconic silos into the future. They open up on the contrasting identities of F50 & Predator, chaos vs control, and give us a little insight into where these silos are headed.

News

Is Lamine Yamal Set To Take The Mantle From Messi At adidas Football?

There’s a shift happening. A generational baton being passed from one icon to the next. From Rosario to Rocafonda. From one D10S to a new prodigy. Lamine Yamal, Barcelona’s boy wonder, is on the cusp of a new era—not just for club and country, but for adidas Football.
Performance Football Apparel

Top 20 Football Kits from the 2024/25 Season

The 2024/25 clock is rapidly running down, cup finals are approaching and title deciding games are immanent. It’s only right that we round off this season with a roundup of the best kits we have seen out there on the pitch. From classic home kits to celebratory anniversary shirts and disruptive special edition’s, here is our top 20…
Lifestyle Clothing

Early Look At PSG x Jordan's Latest Apparel Collection

Japanese retailer Atmos have revealed the latest PSG x Jordan clothing collection ahead of the club or brand, giving the world an early preview as well as an idea of what the Ligue 1 side’s new fourth kit will look like.
Interviews

Las Vegas Lights CEO Brett Lashbrook On What Sets The Club Apart

Las Vegas is a city like no other on the planet, and so it deserves a football team like no other: Step forward Las Vegas Lights, who, under the watchful eye of owner and CEO Brett Lashbrook, are going about things their own way, no matter what anyone says…
Boot Spotting

Raheem Sterling Trains In Mystery New Balance Blackout Boot

Raheem Sterling has been spotted training in a mystery pair of blackout boots from New Balance, but with the next generation of Tekela already having been seen recently, is this a next generation Furon or something else entirely?
Design Miscellaneous

Football Shirt Collective Places Iconic Sponsors On New Shirts

With a thirst for some classic vintage vibes in amongst all of the new shirt drops for the coming campaign, Football Shirt Collective have decided to add some retro sponsors to some of the latest releases, with the results often making a surprising difference.
News

Cannibis Company Swissx In Talks To Sponsor Everton

Swissx, one of the world’s leading producers of Cannabidiol products, is in talks with Everton to become the shirts new sponsor, following the news from earlier this year that the club would end its partnership agreement with SportPesa at the end of the current season, two years ahead of schedule.
Performance Football Apparel

Every Premier League Club's Greatest Ever Shirt Sponsor

After that whole Paddy Power x Huddersfield fiasco we started thinking about which shirt sponsors are the most iconic in the game. Which sponsor immediately comes to mind when someone mentions a football club? Which sponsors actually enhanced a club's kit design? We all love the retro vibe of a sponsor-less kit, but which sponsors actually increased the appeal of a shirt?
Performance Football Apparel

Huddersfield Town Unveil Umbro 2019/20 Home Shirt

Huddersfield Town have a new sponsor for the 2019/20 season. We’re leading with that just incase you miss it from the new Umbro home kit that’s been launched, which sees a subtle, sash style sponsor slot for the betting company, Paddy Power. Wind up? We’ll see…
Performance Football Apparel

Ranking Every 2018/19 Premier League Home Shirt

With every Premier League club having now unveiled their home shirts for the impending 2018/19 season, we've ranked them all from worst to best. Yeah, tin hat firmly on. Enjoy scrolling down and furiously disagreeing with all of them.
Advertising & Branding

The Best Of: EURO 2016 Ads

The battle to become European Champions commences this month but before a ball is kicked in anger there's another battle underway. EURO 2016 is about to take the summer by storm and for businesses that equals eyeballs, money and a marketing opportunity like no other. So who comes out on top of the tournament ad game? You decide.
News

The List 23rd July 2014

La Liga fixtures are set to be revealed imminently and excitement is at a fever pitch. With Real Madrid and Barcelona putting the finishing touches to their 2014/15 squads there have already been some superstar arrivals, and the coming season promises to be a big one. Here are ten predictions we have for La Liga this season.
News Archive

cr7 & njr11 - nike's dream marketing duo

CR7 &amp; Njr11 - Nike's Dream Marketing Duo
News Archive

video: man united generations clash in telepathic football challenge

Video: Man United Generations Clash In Telepathic Football Challenge
News Archive

transfer deadline day clockwatch

Transfer Deadline Day - Clockwatch

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