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A Look at the Inspiration Behind the adidas 2018 World Cup Kits

Igniting a nostalgia trip whilst embracing the contemporary game, the launch of the 2018 adidas kits for the FIFA World Cup in Russia has seen adidas Football embrace their archives. Taking an independent look at the inspiration we explore how the past has helped shape the future.

Performance Football Apparel

Russia 2018 World Cup adidas Home Shirt

Russia are dressed to host as adidas roll out their 2018 World Cup home shirt. Simplistic style all the way as they prepare to welcome the world into their front room.

Interviews

Daily Paper Founders Talk PUMA Collaboration

Amsterdam-based fashion label Daily Paper have carved success from being unique with their own inspired designs born from their African roots. When PUMA were planning the 20th anniversary of their partnership with African Football, Daily Paper were the obvious brand to collaborate with. Discussing their AW17 collection and their role in building a legacy in Accra we spoke to the founding members, Jefferson Osei, Hussein Suleiman & Abderrahmane Trabsini.

Performance Football Boots

Nike Mercurial Superfly V Neymar "Written in the Stars"

Convenient or inconvenient? We'll let you decide how Nike timed the launch of Neymar's first signature Mercurial. As we await the completion of his world record shattering move to Paris Saint-Germain Nike have dropped their debut exclusive Mercurial collection for the Brazilian. Neymar will wear the Vapor XI, but the collection gets the full silo treatment as the Superfly V muscles in.

Performance Football Boots

Nike Launch Signature Neymar "Written in the Stars" Mercurial Vapor XI

Neymar’s inevitable rise to signature status is complete. This here is Neymar’s first signature edition Mercurial Vapor. Titled “Written In The Stars” and inspired by his journey of turning young hype into established dominance, the exclusive design marks the beginning of a significant chapter in the future of Nike Football.

Lifestyle Clothing

Lack of Guidance X Nike Editorial

A Dutch brand who have styled their look with football inspired threads, 'Lack of Guidance' have embraced the 2017 Women's European Championships with Nike for this bespoke photography editorial piece.

News

Pro Evolution Soccer 2018 Gameplay Trailer

Konami have released the full gameplay trailer for Pro Evolution Soccer 2018 as PES boasts its biggest collection of licensed clubs yet. Atletico Madrid, Barcelona, Borussia Dortmund and Liverpool all feature in the latest trailer of the game set for release on September 14.

Design Residence

Residence #31 | 'Ceres Park' AGF Aarhus

Washed in a clay red finish on the outside and met on the inside with sharp grey seats, there's something of a multi-layered serving on show in the shape of our latest 'Residence' stop. Taking to the Danish Supa Liga, 'Ceres Park', home to AGF Aarhus is where we land next. Enjoy this free roam of a stadium where the floodlights capture a continental game.

Lifestyle Sneakers

adidas To Launch 3D Runner

One of the most anticipated shoe releases of the year has a launch date as adidas get set to release its first ever 3D-printed shoes. The adidas 3D Runner arrives on Wednesday 14 December – although don't expect to get hold of a pair easily.

Design Photography

Framed #36 | USWNT v Romania

It's fair to say that the USWNT like to win games. Convincingly. Over the course of two games against Romania, an aggregate score would have been held aloft at 13-1, so it goes some way in telling the one sides story that was told with this match up. A fine way to close off 2016, it's a job very well done for one of the worlds greatest women's sides.

News

Bernabeu To Host Conor McGregor UFC Fight?

Are Pepe's days as the in-house Bernabeu hard-man numbered? Real Madrid are reportedly keen on playing host to a UFC event headlined by Conor McGregor. The Irishman's last six scraps have all been in the United States and his desire to fight closer to home mixed with the UFC's interest in expanding to Europe could have all roads leading to Madrid.

Performance Football Boots

A Closer Look at the Nike NJR X Jordan Hypervenom II "White/Red"

Two of Nike's biggest performers and personalities come together for a second bash at their collaborative football collection. Neymar and Basketball legend Michael Jordan mix up swooshes and swishes for a new colour update on their signature Hypervenom Phantom II. Icons in their respective fields, as creative off the pitch and court as they are on it.

Performance Football Boots

Nike NJR x Jordan Hypervenom II "White/Red"

Fresh J's on display. The Nike Neymar x Jordan collaboration picks up the pace with a secondary colour update on the Hypervenom Phantom II, as two of the biggest Swoosh icons in their respective fields add to their unique collection. Neymar and Jordan are two men distinct in style in and out of their day jobs and the continuation of their Nike partnership celebrates that.

Interviews

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