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Events

The adidas x SoccerBible Euro 2024 Semi-Final Watch Party Champions Creative Soccer Culture

We asked five local creatives to style adidas football national jerseys to create an inspirational street style photo series to backdrop our adidas Originals flagship showcase in Berlin.
Events

Customising adidas Football Boots With JW Customs

At the Home of adidas Football during Euro 2024, Jakob Werner, aka JW Customs, led an exclusive workshop where attendees could adorn modified adidas Predator, Copa & F50 football boots to taste.
Features

How Terrace Culture Is Taking Hold In NYC

Following our 'On A Plate' Creative Soccer Culture Tour in New York, Tosin Makinde explores how styling football jerseys and other rituals signal terrace culture’s presence in the city, with insights from Scenes NY’s Lucas Capozzi-Shanks and other early adopters.
Interviews

How Inspector Nuggs Designed Our Dope “On A Plate” Creative Soccer Culture Tour Mementos

We touch base with the Cheddar-based tattoo artist and graphic designer who nailed this Creative Soccer Culture commission with flair and originality.
Design Books and Magazines

In Review: adidas SPZL DECADE Book

As part of the brand’s 10 year anniversary celebrations and to coincide with the DECADE event, adidas Spezial produced a commemorative book, looking back on all the footwear releases since 2014, and we’ve gone cover to cover to give you an insight into it.
News

UEL & Shakhtar Donetsk FC Unite For Community Building Through Fanware Design

Tapping into the unifying power of football, The University of East London (UEL) and Shakhtar Donetsk FC came together recently for a campaign that highlighted social justice and community building through fanwear design.
Events

Taking You Inside The Recent adidas F50 Launch Event

Welcoming back the F50, adidas recently held an exclusive two-day event, which took place in Protein Studios, Shoreditch, followed by a play test at the Emirates Stadium. The event featured an in-depth presentation featuring legends Alessandro Del Piero, Djibril Cisse and Zinedine Zidane, customisation and fitting stations, as well as samples from the Three Stripes’ extensive archive.
Lifestyle Clothing

Jules Kounde Partners With The Football Gal For Custom Jersey

A leader in the football x fashion space, Barcelona’s Jules Kounde has teamed up with custom kit designer Diana Al Shammari, better known as The Football Gal, and adidas Paris to produce a limited edition floral embroidered jersey.

News

Pro:Direct Soccer Outfitted A Lamborghini With An F50 Wrap

The iconic adidas F50 franchise made its triumphant return to public consciousness recently, and to celebrate, online retailer Pro:Direct Soccer customised a Lamborghini with an F50 body wrap before taking it to the streets of Manchester for a fast giveaway of the new boots.
Lifestyle Clothing

Kappa & Big Mamma Combine For Collab Capsule

Arriving as a true ode to Italy from French shores, Kappa and Big Mamma, standard bearers of authentic Italian cuisine in France since 2015, have come together for a lifestyle capsule collection.
Interviews

Gary Aspden Reflects On 10 Years Of adidas Spezial & Spotlights The Label’s DECADE Event

As adidas Spezial celebrates its 10-year anniversary in style with the DECADE event, curator and creator, Gary Aspden talks about what the journey has been like, diving deep into the ideology behind the label.
Lifestyle Clothing

Kappa & Les Ardentes Festival Release Collaborative Collection

Fusing the Italian brand’s fashion heritage with the vibrant energy and fervent atmosphere of the iconic music festival, Kappa and Les Ardentes have revealed a new football-infused collaborative collection that offers a unique experience for music and streetwear fans alike.
News

adidas Host Predator 24 'Pure Strike' Event With Trent Alexander-Arnold

Following the launch of the Predator 24 ‘Pure Strike’, adidas hosted an event with Trent Alexander-Arnold for which they invited hundreds of Liverpool ballers to Tiber Football Centre in Toxteth to take on the ’66 Second Challenge’.
Performance Football Apparel

Soccer Aid & adidas Announce New Partnership With 2024 World XI Shirt

Tickets for the 2024 Soccer Aid match went on sale this morning, and to coincide with that the new World XI jersey was revealed, marking the first time that adidas have produced kit for the event.
News

Pro:Direct Soccer Held A Nike Mercurial Air Max TN Giveaway In London

In celebration of the launch of the new colourway for the Nike Mercurial Air Max TN, online retailer Pro:Direct Soccer held an exclusive event in Brixton recently, hosted by Jimmy Bullard, offering attendees the opportunity to cop a pair of the limited edition boots.
News

Apple Music Host 'Changing The Game In Football & Music' Talk

Launching off the back of The Women’s FA Cup Curator profile launching on their platform and in honour of Women’s History Month, Apple Music have held an event to celebrate the links between women’s football and music.

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