Creative Soccer Culture

Pro:Direct Soccer Outfitted A Lamborghini With An F50 Wrap

The iconic adidas F50 franchise made its triumphant return to public consciousness recently, and to celebrate, online retailer Pro:Direct Soccer customised a Lamborghini with an F50 body wrap before taking it to the streets of Manchester for a fast giveaway of the new boots.

Earlier this year, Pro:Direct Soccer celebrated the release of the Predator 24 by teaming up with adidas for a unique launch event that saw the creation of a bespoke Predator van. The A-Team-van-come-Predator-boot was the key visual in the unprecedented giveaway event at the Emirates Stadium that gave football fans the opportunity to bag a pair of the new Predator boots for just £19.94 on a first come, first served basis. Now, with the return of the F50 franchise, the online retailer has been at it again.

Where the Predator is about control, the F50 is all about speed, and so to further elevate the characteristics of the new F50 ‘Fast Reborn’, Pro:Direct Soccer and adidas joined forces to create a bespoke F50 Lamborghini that showcased this famed boot series in disruptive style.

With the assistance of FD from the Future, the high-performance sports car was taken to Manchester, where Pro:Direct Soccer challenged ballers in the city by sharing the location of the car on social media and rewarding the quickest players to get to each location first with free boots.

The unique collaboration between Pro:Direct Soccer and adidas not only celebrates the brand new innovation of the F50, also highlights the commitment by both retailer and brand to delivering unparalleled experiences for football fans across the UK. 

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Daniel Jones

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