Why adidas Football Should Tap 424 For Long-Term Partnership
Late last year, adidas made the announcement that it had appointed Fear of God designer Jerry Lorenzo to lead the creative and business strategy of its basketball category. It was an unprecedented move that sent shock waves around the sporting world, but it also indicated a directional shift in sport marketing. So, is this a move that could be replicated by adidas in football? If so, they already have a tailor-made individual to step into the role…