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Interviews

VANGUARD: The Creative Soccer Community | Sonya Kondratenko

If you’re not familiar with the work of Sonya Kondratenko, chances are you’ve seen it – you just didn’t realise it.
Performance Football Apparel

Did You Miss Any of Nike’s 2026 World Cup Kits?

Over the last ten days or so, Nike have been drip feeding their federation kits for the 2026 World Cup, but while that approach has prolonged the news cycle, it has meant that some kits may have slipped under the radar. Here, we round them all up in one place for you to admire.
News

Havaianas and Vini Jr. Bring Brazilian Flair Centre Stage

Some things in life just naturally go together – fish and chips, Ant & Dec, Beckham and free kicks. In that same effortless way, the unmistakable flair of Vinicius Junior aligns perfectly with the creative spirit of havaianas. It’s no surprise, then, that the Real Madrid star has been named the brand’s new global ambassador.
Performance Football Apparel

AIK Rewrites the Rules of Kit Launches With a Stunning, Historically Driven Reveal

In an era where football shirt drops blend into an endless scroll of slick player portraits and lifestyle shoots, AIK have done something genuinely different. In amongst the melee of familiar formulas, AIK’s reveal of their 2026 home shirt stands out as a masterclass in creative storytelling.
Performance Football Apparel

Do PUMA’s 2026 World Cup Kits Deserve More Love?

PUMA have recently revealed their full line-up of kits for the 2026 World Cup. But do their designs deserve more love than they’ve been getting?
Interviews

Sarah Mensah Takes Us Into the World of Jordan x Brazil

We sat down with President of Jordan Brand, Sarah Mensah, as the Jumpman makes its first real statement in international football through a headline collab with the Brazil national team.

Lifestyle Clothing

Nike's 2005/06 Barcelona Ronaldinho Reissue Jersey is Nostalgic Perfection

Some football shirts become so synonymous with a single player that seeing the design instantly brings their name to mind. For Barcelona’s 2006 home kit, that player is unmistakably Ronaldinho.
Interviews

Slam Jam and the Art of Interpreting Football

Slam Jam has always understood that football is less a sport than a language. Not as a trend to tap into, but as something lived, absorbed and, over time, reinterpreted.

Performance Football Apparel

The Trefoil Returns to the World Cup as adidas Reveals 2026 Federation Away Kits

Taking care of business in one massive hit, adidas has revealed the official away kits for all partner federations including 13 nations who are qualified for FIFA World Cup 2026. They’re beautifully bespoke, rich in story and detail, and rounded up here for your admiration.
Performance Football Apparel

Nike's 2026 England Kits Look To Signal a Confident New Era for the Three Lions

The next of Nike’s federations to reveal their wardrobe for the 2026 World Cup is none other than the home of football, England. The designs are a nice mix of tradition and progression, ushering in what is hopefully set to be an exciting new era for the Three Lions.
Design Photography

Framed #237 | Arsenal v Bayer Leverkusen

On a North London night washed in floodlight glow, the Emirates felt less like a stadium and more like a gallery. It was a place where fleeting moments became still images, and football moved with the weight and intention of art, as Arsenal looked to progress into the Champions League quarter final against Bayer Leverkusen.
Performance Football Apparel

Borussia Dortmund Honour a Century of Rote Erde With Special Edition Jersey

There are few places in football that carry the weight of history quite like Rote Erde. Now, as the historic ground hits the century mark, Borussia Dortmund step up with a fitting tribute, unveiling a special edition jersey that threads the past directly into the present.
Design Miscellaneous

Equipo FC Continue To Play in the Intersections of Creative Soccer Culture

Equipo FC continue to carve out a lane entirely of their own, operating at that sweet spot where football, creativity, and lifestyle collide. The Spain-based studio has become a familiar name in the Creative Soccer Culture space, consistently delivering projects that feel both deeply rooted in the game and refreshingly outside of it.
Performance Miscellaneous

Recovery Footwear is Football’s New Off-Pitch Essential

You know the ritual; finish the game, kick off your boots, slide into something far more comfortable and less restrictive, and relax. That’s been the order of a match day for virtually as long as there has been a match day.

Interviews

The Quiet Control of Martin Ødegaard

Martin Odegaard rarely gives much away. I’m not talking about possession (although that would be accurate), I mean how he speaks, in the same measured way he plays football: controlled, precise and unrushed.
Performance Football Boots

Nike Prepare For On-Pitch Pressure With the 'Heat Up' Pack

As the pressure builds heading into the business end of the season, Nike unveil the new Heat Up Pack, delivering fresh aesthetics across three of their flagship silos: the Nike Mercurial, Nike Phantom 6 and the Nike Tiempo Maestro.

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