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Interviews

The Dial Up Episode #15 | Ian Wright

Ahead of the FA Cup final this weekend, there was only one person we could speak to from the Arsenal side of things; one person whose unyielding passion for the oldest competition in club football is unsurpassed; a legend in the game and in FA Cup folklore. That man, Ian Wright.
Interviews

Mesut Özil’s Agent On His Departure From adidas & Ambitions for ‘M10’ Brand

Following the much-discussed announcement made in June that Mesut Özil and adidas would part ways at the end of the 2019/20 season, we spoke with Erkut Sogut, the Arsenal playmaker’s agent, to dive deeper into the German’s former sponsorship with adidas, his current situation and what the future holds.
Performance Football Boots

Could Players Abandon Boot Contracts In The Future?

Whilst many people dream of signing a boot contract with one of the biggest sporting brands of the world – being supplied with the best and newest boots for free – could we soon see a shift towards elite players snubbing traditional boot deals in favour of creative and commercial freedom? Freedom to wear whatever they want, whenever they want?
Design Concept Design

Product Designer Mossawi Creates 2 Nike Concept Boots

Product designer Hussain Almossawi of Mossawi Studios has imagined what the future of Nike speed boots might look like, with two fresh concept creations. The designs take a lightweight, stripped back approach that could surely only see them as part of the Mercurial line.
Performance Football Boots

Remembering The Nike Mercurial SL

On this day in 2008, 12 years ago, Manchester United won their third Champions League title on a night of high drama against Chelsea in Moscow. And for the occasion, Nike had supplied two of their key assets – one from each side in Cristiano Ronaldo and Didier Drogba – with a radical new concept design the like of which had never been seen before: the Mercurial SL.
News

The Michael Jordan Effect & Its Influence On Football

Forged in the NBA, Michael Jordan’s legacy and impact has far surpassed the boundaries of the court, spilling across fashion, music, and traversing the divide of other sports, whether this be through his motivational approach to the game or the global reach of his brand. And no where is this currently more apparent than in his increasing influence on the world of football.
News

PSG & Jordan Reportedly Set To Extend Deal

Good news for fans of ground-breaking, trailblazing, cross sport collaborations, as early reports are indicating that Paris Saint-Germain and Jordan are set to extend their existing deal for at least another year.
News

Amazon Interested In Tottenham Stadium Naming Rights Deal

Tottenham are lining up a potential naming deal for their new stadium worth a record £250-million with online retail giants Amazon. Spurs are still to secure a naming rights deal for their £1billion stadium, and this would be a deal that would build on the existing partnership with the club for the new ‘All or Nothing’ documentary.
News

Leyton Orient Host 128-Team FIFA 20 Ultimate Quaran-Team Tournament

Being quarantined for who knows how long with no live sport what-so-ever to tide you over… for many of us it’s the stuff of nightmares. But in the true spirit of the football community, sport finds a way. And so welcome the news that Leyton Orient have created the 128-team Ultimate Quaran-Team FIFA 20 tournament, which will not only serve to entertain, but will also contribute to three very worthy causes.
News

Barcelona Top Deloitte's Football Money League

Deloitte have revealed the 23rd edition of their Football Money League (DFML), showing the highest revenue-generating clubs in the world, and the results place Barcelona at the head of the pack, with Real Madrid and Manchester United following in second and third. But worryingly for the Premier League side, rivals Manchester City and Liverpool have significantly closed the gap on them.
News

PSG Sign Three-Year Partnership With Visit Rwanda

The wider Paris Saint-Germain family continues to grow, with new that the Ligue 1 side have signed another partnership, this time with Visit Rwanda, and together they are inviting the world to be part of the country’s inspiring transformation.
News

Man United Reportedly Near Record Sponsorship Deal With Chinese Firm Haier

Manchester United’s current sponsorship deal with Chevrolet is set to end in 2021, and new reports suggest that the Red Devils are in the latter stages of tying up a world-record deal that would place Chinese firm Haier on the front of the famous shirt.
News

Rounding Up PSG's 2019 Collaborations

PSG are certainly not shy when it comes to merchandising their brand, and their expansion has continued to gather pace throughout 2019, with the Ligue 1 champions racking up numerous commercial deals, partners and projects to add to their already impressive roster.
News

Liverpool Win Court Battle Against New Balance

Liverpool have won their court battle against current kit suppliers, New Balance, meaning that the Reds will be wearing Nike kits as of the 2020/21 season as part of a multi-million-pound deal.
News

Manchester United In Danger Of Losing Millions From adidas Deal

Manchester United announced club-record revenue for 2018/19 this week, but they face the potential of losing out on a significant amount of their sponsorship money from their adidas deal if they fail to qualify for the Champions League again this season.
News

New Balance Look To Block Liverpool’s New Nike Kit Deal

Despite their current deal ending at the end of the season and indications suggesting that Liverpool are set to sign with Nike, it appears that New Balance are not ready to end their working relationship with the Reds, which started in 2015, and it looks like the matter is heading to the High Court.

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