Tottenham are lining up a potential naming deal for their new stadium worth a record £250-million with online retail giants Amazon. Spurs are still to secure a naming rights deal for their £1billion stadium, and this would be a deal that would build on the existing partnership with the club for the new ‘All or Nothing’ documentary.

Amazon and Tottenham Hotspur have been working together this season, filming the latest instalment in the behind-the-scenes Prime documentary series ‘All or Nothing’. But reports are now suggesting that on top of this, Amazon are also emerging as genuine contenders to become Tottenham’s main stadium sponsor. The £1-billion stadium was opened on 3 April 2019, and it boasts a capacity of 62,303, making it one of the largest in the Premier League. Chairman Daniel Levy believes he can secure up to £25million a season over at least 10 years for the naming rights deal, which would be the most lucrative stadium agreement of its kind in history.

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The Premier League and Champions League’s global appeal is an obvious attraction for companies interested in forming a partnership with Spurs, and that means that Amazon are not alone in their interest, with the club’s kit partner Nike reported to be among a number of other interested parties, despite Tottenham denying those specific reports.

The fact that the facility is also used to host NFL games, as well as various other high-profile sporting and social events, makes the naming rights deal significantly more tempting, and despite clear interest from other parties, Amazon clearly have the financial clout to blow anyone else out of the water should they so choose, with news that the company’s value reached £1.1trillion on Wednesday.

Watch this space to see if Spurs end up playing at the Amazon Stadium...