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Design Photography

Framed #239 | Roma v Real Madrid

With Jose Mourinho back in town, Roma v Real Madrid in the Champions League was never going to be an uneventful affair. Pitch perfect for our latest ‘Framed’ instalment.
Performance Football Apparel

Have Chivas and Nike Defied Convention With the Club’s New Third Shirt Design?

Chivas de Guadalajara’s new third kit from Nike caught my attention not just because is delivers a design that celebrates Mexican heritage, but also because it experiments with one of football’s most sacred traditions: crest placement.
Lifestyle Clothing

Take a Closer Look at the Full Barcelona x Golf Wang Collection

It’s that time of year again when Spotify line up another artist to take over the front of the Barça shirt for El Clásico, and this time Tyler, The Creator takes centre stage.
Features

Meet the Outsiders Rethinking American Soccer

Ask Uyi Omorogbe and Gabriel Ruja what OPHSIDES is and the answer keeps growing. It's a New York label with a sharp take on football dressing. It's also a creative partnership, a mindset and, as of this year, a sport of its own.
Performance Football Apparel

Young Boys Women Receive Their First-Ever Exclusive Third Shirt From Nike

Women's football continues to push kit design into exciting new territory, and BSC Young Boys have become the latest club to embrace that shift, with the reveal of the new Nike 2026/27 Young Boys Women's Third Shirt. It marks a significant milestone, becoming the first kit in club history designed exclusively for YB Women.
Features

For The Love Of The Matchday Poster

There’s something great happening aesthetically in football’s creative departments at the moment. Among the endless stream of team announcements, transfer graphics and promotional content, a growing collection of beautifully illustrated matchday posters is catching our attention.
Boot Spotting

Declan Rice Takes the Next-Gen adidas Predator Out For a Spin

Should Rice stay or should Rice go? Declan you got to let me know. Should Rice stay or should he go. That’s the song circling in my head as Declan Rice circles back round after flirtations with Nike and Under Armour to be seen in the next gen adidas Predator.
Design Miscellaneous

Arsenal's New Rocastle Typeface Is a Beaut

There’s plenty to work with in Arsenal’s graphic history. Its gothic lettering and historic Victoria Concordia Crescit crest belong to a visual archive that generations of supporters know intimately, often without needing to think about it.
Features

Is On Football Rewriting the Rules of a Boot Launch?

Brands have launched prototype boots before. That's nothing new. But few have looked this deliberately unfinished. The internal codename, all-white execution and discreet branding of On's debut football boot make it feel more like a concept car unveiled at the Geneva Motor Show than a future football silo. And that's exactly why I love it.
Performance Football Apparel

adidas Strip Things Back to the 70s For Club America's New 110th Anniversary Jersey

Stripping things right back to an aesthetic that screams the 1970s, adidas and Club América present a new jersey as part of the 110th anniversary of the Águilas.
Interviews

VANGUARD: The Creative Soccer Community | Jeff Staple

Of all the things Jeff Staple notices inside the Millerntor, it’s the stickers that tell him something important.
Performance Football Apparel

Olympique Marseille Unveil Stunning ‘Pink October’ Jersey For Breast Cancer Awareness Month

Olympique de Marseille are setting a benchmark when it comes to dedicated women’s football identity, unveiling a striking new kit for Breast Cancer Awareness Month as part of the annual ‘Octobre Rose’ campaign.
Features

Football Is Entering Its Cottagecore Era

I’ve spent a lot of time writing about various “cores”. From Gorpcore and Goblincore (you should Google that one), to Normcore and various types of Fairycore (you should probably Google that one, too), cores have been a fashion thing for a few years now.
Performance Football Boots

adidas Celebrate 25 Years Since Beckham's Greece Free Kick With New Signature Predators

It’s one of those moments from football where everyone remembers where they were when it happened. It's etched into footballing folklore. Last minute, from a ridiculous distance, with a nation’s World Cup fate at his feet. Thankfully, those feet belonged to a Predator-equipped David Beckham. And the rest, as they say, is history.
Lifestyle Clothing

Umbro, Steven Mena & WSS Unite Football Heritage With Southeast LA Culture in New Collection

Umbro has teamed up with Los Angeles designer Steven Mena and footwear and apparel retailer WSS for a new collaborative collection that blends classic English football heritage with the distinctive style and culture of Southeast Los Angeles.

Lifestyle Clothing

Hattie Crowther's 'PUBLIC SERVICE' Collection is Football Fashion Done Properly

Hattie Crowther continues to do things her own way. The 'PUBLIC SERVICE' collection is another seriously good drop that pulls from the people, places and culture surrounding the game, whilst putting women and community firmly at the heart of it all.

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