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News

Inter Set To Make Digital Bits Their New Front Of Shirt Sponsor

It seems that Inter Milanā€™s one year deal for Socios to be the primary shirt sponsor will not be extended, with the current sleeve sponsor, Digitalbits, set to take their place from the beginning of the 22/23 season.
News

Why adidas Must Make Erling Haaland Their Main Man

Itā€™s no secret that Erling Haalandā€™s days with Nike look to be up. But with huge interest from other brands in the young superstar, should adidas be going all out to sign him?
News

Oakley Announce Partnership With Kylian Mbappe

Sports performance eyewear brand Oakley have announced a multi-year partnership with Kylian Mbappé, and it kicks off with the PSG man taking the lead in the brandā€™s newest ā€œBe Who You Areā€ campaign film.
News

Jorginho Officially Joins PUMA

Hardly the biggest secret in world football, but Jorginho has now officially been announced as a PUMA player. The Chelsea midfielder will wear the Future Z 1.2, having previously been a Nike Tiempo man.
News

Netflix Release Trailer For 'Neymar: The Perfect Chaos' Documentary

Time to roll out the jokes about Neymar being an actor and how heā€™s finally got a part, because the long-awaited Netflix docuseries focussing on the PSG star is finally set to hit our screens early next year, with the first trailer having just dropped.
News

adidas Football Kits To Feature Brand's New Performance Logo In 2022

Reports have risen suggesting that adidas Football kits will feature the brandā€™s new performance logo from the 2022 World Cup. The logo was unveiled in March as part of adidasā€™s 2025 ā€˜Own The Gameā€™ strategy.
News

EA Sports FIFA & Stonewall FC Team Up To Celebrate Rainbow Laces Campaign

A year on from the release of their striking ā€˜Unity Kitā€™, Stonewall FC and EA Sports FIFA have come together again to support this yearā€™s Rainbow Laces campaign, with FIFA 22 players having the chance to unlock the clubā€™s iconic kit in-game by completing a series of objectives.

News

Atletico Mineiro Announce Partnership With adidas

Fresh off of their first league title in 50 years, Atletico Mineiro have announced a new partnership with Adidas that will last until 2025, with the Three Stripes taking on the technical partnership from Le Coq Sportif.
News

Liverpool & LeBron James To Collaborate On New Nike Collection

Bringing the type of star power that Reds fans will have been dreaming of since the club signed with the Swoosh, Fenway Sports Group chairman Tom Werner has confirmed plans for Nike to launch a new Liverpool range in association with LeBron James that will ā€œrivalā€ their Air Jordan line.
News

Norwich City Unveil Updated Club Crest

All change at Norwich. First up was the manager, with Dean Smith coming in to replace the departing Daniel Farke, and now the club has unveiled their new club crest, which will be used across all club branding from June 2022.
Interviews

Ludo Labs Lift The Lid On First Football-Based NFT Game

Ready for the future of football? Ludo Labs is taking the beautiful game into a new realm, creating a space for football fans and NFT collectors alike to feel connected to football and its players in an interactive and immersive way. Sounds both confusing and interesting at the same time? Read on to find out more from the creative minds behind the project.
News

AIK Fight Online Bullying With Unique Match Commentary

Swedish top flight club AIK have made a huge statement in the fight against online bullying with a unique, and sometimes quite brutal take on match commentary to make a stand against those dishing out cowardly online abuse.
News

Fokohaela Partners With EA Sports For ā€˜Deep Freezeā€™ FIFA 22 Kits

Winter will soon be well and truly upon us, and representing that change of season, EA Sports have teamed up with independent football art house Fokohaela to create ā€˜Deep Freezeā€™ ā€“ the latest kit to drop in FIFA 22 Ultimate Team and VOLTA FOOTBALL.
News

Netherlands x Nike Celebrate 25 Years of Partnership

Nike and the Netherlands Football Federation are celebrating a landmark anniversary of their partnership this international week by unveiling a colossal 150m high artwork display on Rotterdam's Delftse Poort building.
News

Tim Weah Officially Signs With New Balance

Itā€™s a move thatā€™s seemingly been in the works for over almost a year now, but today LOSC Lilleā€™s Tim Weah has officially been announced as the latest player to sign with New Balance.
Lifestyle Clothing

Orlando Pirates & adidas Celebrate Their Heritage With ZKF Collection

Orlando Pirates and adidas have gone back to their roots with a retro-inspired off-field jersey and collection that features adidasā€™ Originals logo. As well as that 90s throwback, the jersey is also branded with the logo of the Zodwa Khoza Foundation, further extending this long-standing Pirates and adidas partnership to the grassroots levels.

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