Creative Soccer Culture

Atletico Mineiro Announce Partnership With adidas

Fresh off of their first league title in 50 years, Atletico Mineiro have announced a new partnership with Adidas that will last until 2025, with the Three Stripes taking on the technical partnership from Le Coq Sportif.

Atletico Mineiro will have popped up on a lot of people’s radar this season outside of their homeland of Brazil, thanks to a standout fan-designed shirt, and the pairing of two familiar faces up front in Diego Costa and Hulk, which culminated in the long-awaited success on the pitch, something the club celebrated in a unique way by offering free tattoos to their fans. And now the club are making further moves by signing a deal with adidas.

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The contract, which starts on 1 July, 2022 and is valid until December 2025, will see adidas Atlético reunited after more than three decades, with the brand set to produce kits and clothing for the men’s, women’s and children’s teams.

"The agreement with adidas reinforces our commitment to associate the Galo brand with world leaders," highlights Sérgio Coelho, president of Atlético. "The brand will contribute so that more fans, in various parts of the world, can access Atlético's products."

Daniela Valsani, Senior Marketing Director at adidas added: “We are very honoured with the return of the three stripes to the athletic uniform. We believe in the strength of this partnership and look forward to showing fans our product portfolio."

Daniel Jones

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