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adidas Invite European Designers To Create Euro 24 Match Ball Plinths

In a first in football, adidas has broken new ground by inviting two pioneering European design studios, Gonzalez Haase AAS and Sabine Marcelis, to design the Official Match Ball plinths for Euro 2024.

Performance Football Apparel

Our Top 10 Euro 2024 Kit Designs

As we all know, Euro 2024 gets underway at the end of this week, but before a ball has even been kicked we’re picking out our champions in the style stakes, ranking our top 10 kit designs from the competition.

News

What Went Down At The NTS x adidas Teamgeist Berlin Activation

Celebrating their recent collaboration and looking forward to the incoming Euros, adidas and NTS took to the streets of Berlin recently, bringing focus to the launch of their city-inspired Teamgeist jersey through a series of activations.

Design Books and Magazines

In Review: adidas SPZL DECADE Book

As part of the brand’s 10 year anniversary celebrations and to coincide with the DECADE event, adidas Spezial produced a commemorative book, looking back on all the footwear releases since 2014, and we’ve gone cover to cover to give you an insight into it.

Events

Taking You Inside The Recent adidas F50 Launch Event

Welcoming back the F50, adidas recently held an exclusive two-day event, which took place in Protein Studios, Shoreditch, followed by a play test at the Emirates Stadium. The event featured an in-depth presentation featuring legends Alessandro Del Piero, Djibril Cisse and Zinedine Zidane, customisation and fitting stations, as well as samples from the Three Stripes’ extensive archive.

Performance Football Apparel

Real Madrid Unveil 24/25 Home Shirt From adidas

Fresh off of sealing La Decimoquinta and announcing the signing of Kylian Mbappe, Real Madrid have revealed their new home shirt from adidas for the 24/25 season.

News

OOF Announce Tops Off: A Century of Football Shirt Art Exhibition

Celebrating the humble football shirt as the canvas that it has become over time, purveyors of all things football and art related, OOF are putting on an exhibition titled “Tops Off: A Century of Football Shirt Art”.

Interviews

Marco Reus’ Final Champions League Final For Dortmund

One last beautiful moment celebrating the unbreakable bond between the legendary midfielder and Borussia Dortmund’s passionate fans.

News

Pro:Direct Soccer Outfitted A Lamborghini With An F50 Wrap

The iconic adidas F50 franchise made its triumphant return to public consciousness recently, and to celebrate, online retailer Pro:Direct Soccer customised a Lamborghini with an F50 body wrap before taking it to the streets of Manchester for a fast giveaway of the new boots.

Interviews

Gary Aspden Reflects On 10 Years Of adidas Spezial & Spotlights The Label’s DECADE Event

As adidas Spezial celebrates its 10-year anniversary in style with the DECADE event, curator and creator, Gary Aspden talks about what the journey has been like, diving deep into the ideology behind the label.

News

Introducing Our Inaugural SoccerBible Insights Paper

We are excited to launch our inaugural SoccerBible Insights paper: SoccerBible Guide to Creative Soccer Culture (2024).

Performance Football Boots

adidas Officially Reintroduces The Iconic F50 Franchise

It’s been close to a decade since we last saw the famous F50 franchise on a football pitch, but now its back, with adidas lifting the veil on the special edition ‘Fast Reborn’ pack, which has already been spotted on the feet of its greatest ever advocate, Lionel Messi.

Design Photography

Framed #222: Lazio v Empoli

For the latest instalment in our Framed series, we headed too Italy and the Stadio Olympic to catch Lazio v Empoli and a Framed with a slightly different focus…

Performance Football Apparel

adidas Launch Bayern Munich 24/25 Home Shirt

With only a handful of games left of the 23/24 campaign, attention turns briefly to next season for Bayern Munich, as they unveil their new home shirt for 24/25 from adidas.

Performance Football Apparel

Five Liverpool x adidas Kits That Are Ripe For A Remake

Liverpool and adidas have a strong history together, having enjoyed two successful partnerships in the past. Following news that they are set for a third stint together after next season, we’ve rounded up five kits from the archive that are ripe for a remake.

News

adidas Spezial To Celebrate 10 Years With DECADE Exhibition

This year sees the 10-year anniversary of the debut of adidas Spezial, and to celebrate that milestone, a new exhibition called DECADE has been announced, featuring the complete adidas SPZL footwear archive and highlights from the 10 years of apparel collections.

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