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News

Pepsi Refreshes Football History In Star-Studded Style With “Refresh The Game” Campaign

Ahead of this summer's Women's Euro 2025 tournament, Pepsi has just dropped an all-new global campaign — Refresh the Game — and it’s a masterclass in time travel, football fantasy, and fizzy legacy.

Performance Football Apparel

Chelsea Unveil New Nike Home Kit For Next Season

Chelsea FC are the latest to unveil the new home kit for 2025/26, as Nike take inspiration from London’s iconic landmarks and creative culture to add a forward-edge to the traditional blue jersey. For the launch video, the club brought in some of the most established Chelsea fans including Central Cee and Suggs, to bring the new kit to life.
Interviews

Giorgi Sudakov On A Journey Shaped By Shakhtar, Inspired By Dreams, & Guided By Intent

For Giorgi Sudakov, the pitch has never just been turf and lines—it’s been a sanctuary, a proving ground, and a lifeline. From his formative years in Shakhtar Donetsk’s academy to a Champions League debut against Real Madrid at just 18, his rise has mirrored the chaos and resilience of modern Ukraine.
Performance Football Apparel

FC Augsburg Reveal Fan-Designed Mizuno Home Shirt For 25/26

FC Augsburg are closing out the Bundesliga season in style — and in history-making fashion. For the first time ever, the club will unveil next season’s home shirt on the pitch during their final home match of the current campaign.

Features

#BootsOnlySummer: Football Fashion’s Next Evolutionary Stride Or A Two-Footed Lunge Too Far?

There was a time when football boots were sacred. Reserved for the hallowed turf, pulled on with ritual precision before battle on Saturday mornings or under the floodlights midweek. Now, they’re literally striding onto the street. Games gone, some might say. Welcome to #BootsOnlySummer — the internet-born movement where studs hit concrete, and the lines between pitch and pavement blur beyond recognition.
Performance Football Apparel

adidas Reveal Special Edition Jersey To Celebrate Olympique Lyonnais' 75th Anniversary

In a move steeped in style, swagger, and sporting heritage, Olympique Lyonnais and adidas Originals have unveiled a capsule collection to mark the club’s 75th anniversary — and it’s every bit the celebration you’d expect from a club with this kind of legacy.
News

More Than A Game: Alia Guagni’s Farewell Jersey Sends A Message For The Future

On a day traditionally reserved for celebrating motherhood, Alia Guagni rewrote the script—signing off from the game not with a standard tribute or send-off, but with a message that reverberates far beyond the pitch.
Performance Football Equipment

Mitre Drop Official Match Balls For 2024/25 FA Cup & Women’s FA Cup Finals

As the English football season hurtles toward its crescendo, Mitre have pulled back the curtain on their showpieces for the grandest stages in the domestic game — the official match balls for the 2024/25 Emirates FA Cup Final and the Adobe Women’s FA Cup Final.
News

Lamine Yamal's Dancing To His Own Beat

After dancing past defenders to his own beat all season, it’s only right Lamine Yamal becomes the latest member to join the Beats By Dre family. Much like the young star himself, the creative is both playful and clever for the new campaign.
News

Jameson & PUMA Celebrate Limited Edition Collab With Irish Football Legends

Jameson—the world’s No.1 Irish whiskey—and PUMA teamed up recently to toast the beautiful game with a limited edition drop that’s all about celebrating fans, and to celebrate the drop they had a little shindig with some familiar faces serving.
Performance Football Equipment

Mitre Launches the Ultimax Pro Official Match Ball For The Soccer Tournament 2025

With The Soccer Tournament (TST) 2025 set to kick off in Cary, North Carolina from June 4th–9th, the stakes are already sky-high. But now, they’ve just levelled up. Enter Mitre's Ultimax Pro—a new match ball built for a tournament like no other, where global flair collides with grassroots fire in a winner-takes-all clash for $1 million.
Performance Football Apparel

VfL Wolfsburg Reveal 25/26 Nike Home & Away Kits

Bringing a combination of dark greens and liquid metal vibes, VfL Wolfsburg have lifted the lid on their Nike home and away kits for the 2025/26 season—and it’s all about turning heads while staying true to their DNA.
Performance Football Apparel

Hummel Reveal New Euro Home Kit For Danish Women's National Team

As the Danish women’s national team prepare to light up the European stage in Switzerland this summer, they’ll do so clad in a kit that speaks in the native tongue of design brilliance and footballing heart. Hummel, the heritage-rich Danish sportswear brand, has teamed up once again with the DBU to drop a home jersey that’s unapologetically Danish—clean, considered, and crafted with purpose.
Performance Football Apparel

Top 20 Football Kits from the 2024/25 Season

The 2024/25 clock is rapidly running down, cup finals are approaching and title deciding games are immanent. It’s only right that we round off this season with a roundup of the best kits we have seen out there on the pitch. From classic home kits to celebratory anniversary shirts and disruptive special edition’s, here is our top 20

Lifestyle Sneakers

Closer Look At Two Of The New T90 III SP Colourways

Ever since rumours first started circulating about the return of T90 we’ve been patiently waiting for their arrival, but now the first wave of colourways are officially available to cop, we’re taking a closer look at two of the new colourway options, namely the “Metallic Silver/Black/University Red” and the “Safety Orange/White/Gum Medium Brown”.
Events

Inside “The Room” With Kylian MbappĂ©: From Bedroom Dreams to BernabĂ©u Realities

We pulled up to a secret location in Madrid where Nike recreated 𝙩𝙝𝙖𝙩 Kylian Mbappé photo in his bedroom as a youngster. The result was a fully immersive experience that served as a reminder of the hard work and dedication it takes to achieve your dreams, backed up by words from Mbappé himself.

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