As the Danish women’s national team prepare to light up the European stage in Switzerland this summer, they’ll do so clad in a kit that speaks in the native tongue of design brilliance and footballing heart. Hummel, the heritage-rich Danish sportswear brand, has teamed up once again with the DBU to drop a home jersey that’s unapologetically Danish—clean, considered, and crafted with purpose.
More than just a football shirt, the Danish Women's National team's new home kit for Euro 2025 is a wearable ode to a nation’s visual legacy. Minimalist in form, maximum in intent, the jersey draws heavily on Denmark’s storied design traditions, echoing the ethos that less is indeed more. A sharp, modern collar adds contemporary bite, while the iconic hummel chevrons strike through the shoulders like a signature—a motif that never needs shouting to be heard.
“The new national team jersey is a tribute to everything we love about Danish design: simplicity, strength, and focus on what truly matters," explained Morten Lund, Marketing Director at hummel. "It’s made to carry the pride of Denmark—on the pitch, in the stands, and at home. When the players step onto the pitch, they represent more than just themselves. They’re fighting for generations before them and for the footballers of tomorrow. They’re fighting for the Danish footballing heritage, and we hope both players and fans will wear it with pride."
Front and centre is that unmistakable Danish red. Bold yet restrained, it’s a symbol of unity, passion, and an unwavering spirit that courses through players like Pernille Harder, Stine Ballisager, and Frederikke Thøgersen. There’s no gimmickry here—no forced motifs or overworked templates—just a jersey that lets the football do the talking.
Birgitte Mabeck, Commercial Director at the DBU said: “We’re looking forward to watch Denmark stand shoulder to shoulder with the women’s national team this summer. The players have been an inspiration to the nation with their performances both on and off the pitch, and we’re excited to continue building on the incredible journey that women’s and girls’ football has embarked on. We can’t wait to see the team wear the new European Championship jersey in Switzerland as they chase the dream."
In a landscape where kits often lean into excess, Hummel's latest offering is a masterclass in design maturity. It’s tradition redefined with futuristic finesse. Whether lifting silverware or digging deep in the group stages, the Danes will do so dressed in something that truly represents them.
The new Denmark women's national team jersey will be available for purchase from 6 May at landsholdsshoppen.dk and selected retailers across Denmark.
