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Taking You Inside The Recent adidas F50 Launch Event

Welcoming back the F50, adidas recently held an exclusive two-day event, which took place in Protein Studios, Shoreditch, followed by a play test at the Emirates Stadium. The event featured an in-depth presentation featuring legends Alessandro Del Piero, Djibril Cisse and Zinedine Zidane, customisation and fitting stations, as well as samples from the Three Stripes’ extensive archive.

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Pro:Direct Soccer Outfitted A Lamborghini With An F50 Wrap

The iconic adidas F50 franchise made its triumphant return to public consciousness recently, and to celebrate, online retailer Pro:Direct Soccer customised a Lamborghini with an F50 body wrap before taking it to the streets of Manchester for a fast giveaway of the new boots.

Performance Football Apparel

Botafogo Reveal & Debut New Home Shirt For 24/25 From Reebok

Continuing their celebrated return to football kit design after its storied success in the 2000s, Reebok have kicked off their second season with Botafogo in spectacular fashion with the launch of the Rio de Janeiro club’s new home kit for the 2024/25 season.

Performance Football Apparel

PUMA & Olympique de Marseille Unveil New "OM AFRICA" Collection

Created in tribute to African culture, PUMA and Olympique de Marseille have revealed the latest 'OM AFRICA’ collection, which fuses Africa's rich cultural heritage with the spirit and passion of the club and its fans.

Performance Football Boots

Skechers Launch The 'Laser Comfort' Pack

With one eye on the trophies that are being fought for as the 23/24 season reaches its climax, and another on the summer tournaments to come, Skechers drop the ‘Laser Comfort’ pack, wrapping the SKX_01 and Razor in silvery chrome finishes.

Lifestyle Clothing

Flamengo, adidas & FARM Rio Champion Women With New Collaborative Collection

Designed and inspired by passionate generations of women, adidas and Brazilian brand FARM Rio have combined to create a new collection for Flamengo, which boast vibrant designs that feature tropical flowers and vultures, the cadence of samba and the curves of Rio's most charming sidewalks.

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Jameson & Classic Football Shirts Collaborate On Limited Edition Bottles

Continuing their great work in supporting the EFL, Jameson Irish Whiskey have teamed u with Classic Football Shirts to adorn a new line-up of limited edition bottles with five of the greatest ever EFL away jerseys.

Performance Football Boots

Nike Drop The Tiempo Legend X 'Emerald'

Kicking off the 30th anniversary celebrations of one of the most iconic and long-lasting boots in the game, Nike present the Tiempo Legend X ‘Emerald’, which is coated in a luxurious “Dark Atomic Teal/Sail” colourway.

Lifestyle Clothing

Atletico Madrid Reveal Collaborative Collection With Basquiat

The world’s of football and art collide once more, and this time its in the Spanish capital as the work of Jean-Michel Basquiat comes together with Atletico Madrid for a remarkable capsule collection.

Lifestyle Clothing

Born X Raised Reveal PSG Collaboration

Los Angeles-based street brand Born X Raised has given us a closer look at their upcoming collaboration with Paris Saint-Germain ahead of its launch on 5 April.

Performance Football Apparel

Vancouver FC Reveal 'Cherry Blossom' 2024 Alternate Kit From Macron

Inspired by the natural beauty of Vancouver’s cherry blossoms trees and launched in recognition of the nationwide Pink Shirt Day campaign, Canadian Premier League side Vancouver FC have revealed their new alternate strip for 2024 from Macron.

Performance Football Apparel

Boca Juniors Reveal 24/25 Third Shirt From adidas

Drawing inspiration from the club’s deep-rooted connection with Sweden, Boca Juniors have revealed their new third shirt from Adidas, which will be in use throughout 2024 and into 2025.

Performance Football Apparel

Kappa & Analog Football Team Up To Frame New Shirt For US Rungis

Continuing its support of amateur and grassroots football, Kappa has linked up with French Régional 1 side US Rungis, to produce a special edition kit, which has been documented by Analog Football.

Lifestyle Sneakers

PSG & Nike Have An Air Max Plus On The Way

Nike’s Tuned Air icon is getting the PSG treatment, with early looks at the incoming sneaker surfacing online. The sneaker features PSG’s club colours and signature details including “Ici C’est Paris” down the tongue.

Lifestyle Sneakers

Werder Drop Limited Edition Sneaker As Part Of 125th Anniversary Celebrations

Werder Bremen are celebrating their 125th anniversary this year, and as part of those celebrations the Bundesliga side has partnered with hummel and Glückstreter to launch an exclusive sneaker.

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Pro:Direct Soccer Held A Nike Mercurial Air Max TN Giveaway In London

In celebration of the launch of the new colourway for the Nike Mercurial Air Max TN, online retailer Pro:Direct Soccer held an exclusive event in Brixton recently, hosted by Jimmy Bullard, offering attendees the opportunity to cop a pair of the limited edition boots.

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