Creative Soccer Culture

Kappa & Analog Football Team Up To Frame New Shirt For US Rungis

Continuing its support of amateur and grassroots football, Kappa has linked up with French Régional 1 side US Rungis, to produce a special edition kit, which has been documented by Analog Football.

Kappa have risen to the very top of the shirt design game in recent years, but, as a testament to their levels, their elevated output has not been simply reserved for the biggest professional teams on their books. The likes of grassroots sides Victoria Park Vixens, Hammersmith FC, and Abalos FC have all benefitted recently, and now French Régional 1 side US Rungis, based in the southern suburbs of Paris, are the latest side to reap the rewards of their affiliation with the Italian brand, brought into focus with the help of Analog Football.

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Rungis is best known as the home of the Marché International de Rungis, the world’s largest fresh produce market, which feeds the Paris metropolitan area and beyond — and this provides the inspiration for two beautifully bespoke special edition shirts, which come decorated with sublimated graphics of fruits, vegetables, and flowers. Of course, a Kappa shirt would not be complete without the presence of their iconic Omini logo, and, like the Genoa fourth shirt revealed yesterday, it once again takes up the banda formation, riding down the sleeves. 

The shirt is available in two variations: white and gold for players and navy and gold for the goalkeeper.

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To celebrate the occasion, Kappa teamed up with Analog Football, the leading social impact agency specialising in analog football photography, to promote the project. Drawing on their unique and authentic photographic DNA, Analog Football called on the talents of Sabi Singh, Bastien Eveno and Yvana Bolinois to produce a unique photo and video campaign in their image, shot in digital and analog (35mm and medium format), and featuring players, volunteers, and merchants wearing the shirts in the market setting. In fact, most of the models photographed are first-team players from the US Rungis club who work the night shift at the market.

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Photography by Sabi Singh & Bastien Eveno

Daniel Jones

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