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Features

Is On Football Rewriting the Rules of a Boot Launch?

Brands have launched prototype boots before. That's nothing new. But few have looked this deliberately unfinished. The internal codename, all-white execution and discreet branding of On's debut football boot make it feel more like a concept car unveiled at the Geneva Motor Show than a future football silo. And that's exactly why I love it.
Performance Football Boots

On’s First Boot Is Looking Clean As Hell

On’s Director of Football, Thierry Henry, has taken to Instagram to share a first real look at the Swiss label’s debut on-pitch boot that’s set to reach the public in early 2027.
Features

The Cook Islands’ Long Journey Back to Home Soil

For anyone born in the Cook Islands after 1998, watching the men’s national football team on home soil hasn’t been possible.
Performance Football Apparel

Germany Debut Their Last Shirt From adidas

It’s been on the cards for a while now, but the reality of a world in which the German national team wear a kit not produced by their compatriots, adidas, is fast approaching. That fact was brought into sharp focus during their Nations League clash against the Netherlands
Performance Football Apparel

The Brand Battle Between Nike and adidas Continues as Croatia Become the Latest Nation To Switch…

There’s been a feeling of real unrest in the international football kit scene recently. For years, the landscape felt relatively settled. The biggest nations were tied to the biggest brands, and while the occasional contract changed hands, there was a sense that certain partnerships were untouchable. That illusion was shattered when Nike prised Germany away from adidas.
Features

How USL's Atlético Dallas Built Its Myth

Building a football identity from scratch presents a very different problem to redesigning one that has been around for a century.
Features

How Women’s Jerseys Are Changing the Kit Game

From designs inspired by female artists to colorways changing the heavily guarded men’s national and club palette, bespoke women’s jerseys emerging on the biggest stages are trading nostalgia for experimentation – and changing jersey culture in the process.
Features

How KidSuper Took Paris Fashion Week to Miami for the World Cup

There are easier ways to do Paris Fashion Week than flying its spirit 4,500 miles west and staging it in an Inter Miami stadium during the World Cup.
Features

The Artistry That’s Taken La Roja’s New Away Jersey From Chile to the World

Football shirts have always carried stories, but rarely do they invite you to look closer, slower, deeper. Chile’s new away kit does exactly that, transforming fabric into a cultural surface where art, landscape, memory, and craft converge, and where Creative Soccer Culture becomes something you can see, feel, and trace stitch by stitch.
Performance Football Apparel

hummel Team With Fashion Brand Halo For Special Edition Denmark Kit

Diving into the football x fashion space, sports brand hummel brought their Danish fashion brand HALO in to create a new national team jersey for Denmark. The design celebrates the power of unity, and will debut in the Nations League match against Spain on 15 November at Parken Stadium.
News

adidas Offer Brazil 10-Year Deal In Latest Turf War With Nike

With Nike’s long-lasting partnership with Brazil set to end in 2026, adidas have reportedly stepped in as potential successors with a new 10-year deal worth up to $100m per year.
Performance Football Apparel

Best International Kit Debuts From This Week

Following on from both Nike and adidas revealing their federation kits for this summer’s Euros and Copa America competitions, this week’s international break has seen a raft of kit debuts in matches across the globe.
News

NYCFC Reveal First Renderings For New Soccer-Specific Stadium

New York City FC has released the first renderings of its new, soccer-specific stadium, a $780 million, privately financed, 25,000-seat soccer-specific stadium in Willets Point, Queens.
Performance Football Apparel

adidas Juventus 22/23 Home Shirt Unveiled

Once again playing with the dynamics of the club’s traditional stripe setup, adidas unveil the Juventus 22/23 home shirt, which sees many small triangles combining to create a revamped version of the Bianconeri’s classic look.
News

Could Dusan Vlahovic Be On The Move From Nike?

Dusan Vlahović is one of the hottest strikers in Europe right now, and he underlined his red hot form and ability with a debut goal for Juventus on the weekend. But could he be yet another striker who’s set to leave Nike?
Lifestyle Clothing

PPRN Seoul x Spunky Drop 'Chunky Spunky' Jersey

Together again, Football and subculture-themed brand Pepperoni Seoul and Women's clothing brand Spunky have linked up for a second jersey drop, this time inspired by ‘Chunky Dunky,’ a collaboration between Nike and Ben & Jerry’s. Yep, the Ice Cream…

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