Creative Soccer Culture

adidas Juventus 22/23 Home Shirt Unveiled

Once again playing with the dynamics of the club’s traditional stripe setup, adidas unveil the Juventus 22/23 home shirt, which sees many small triangles combining to create a revamped version of the Bianconeri’s classic look.

Adidas and Juventus have a well-established relationship, which spans back to 2015. And with the current deal set to run until 2027, we’ve got plenty more to come. First up, following what has been a disappointing campaign for the Old Lady that has seen them trophyless for the first time since 2011, attention turns to next season, with a progressive new design on the club’s classic home shirt look. Continuing its legacy of constant reinvention, the classic black and white stripes are reimagined with a new graphic element to represent the magic of Allianz stadium.

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Since the team’s move to the stadium in 2011, fans have enjoyed countless moments of magic at the venue. For this season, in a new dynamic interpretation of the club’s identity, the jersey draws inspiration from the five triangles of the star as symbol of magic, creating a new visual icon. Even the 'Jeep' sponsor is getting in on the act as well, with a lightning graphic striking throughout, differentiating it from what's come before and adding a little something extra to the design.

Marco Omiccioli, Senior Designer, adidas said: “Juventus is  a club famed for its traditions, but also for being bold and progressive. With this kit we wanted to pay respect to the proud history of the club whilst bringing a new and unique element that unites the club’s community with a subtle reference to its home.”

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Pick up the Juventus 22/23 home shirt at

Daniel Jones

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