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Is On Football Rewriting the Rules of a Boot Launch?

Brands have launched prototype boots before. That's nothing new. But few have looked this deliberately unfinished. The internal codename, all-white execution and discreet branding of On's debut football boot make it feel more like a concept car unveiled at the Geneva Motor Show than a future football silo. And that's exactly why I love it.

Features

Football Is Entering Its Cottagecore Era

I’ve spent a lot of time writing about various “cores”. From Gorpcore and Goblincore (you should Google that one), to Normcore and various types of Fairycore (you should probably Google that one, too), cores have been a fashion thing for a few years now.

Features

The Cook Islands’ Long Journey Back to Home Soil

For anyone born in the Cook Islands after 1998, watching the men’s national football team on home soil hasn’t been possible.

Performance Football Apparel

Germany Debut Their Last Shirt From adidas

It’s been on the cards for a while now, but the reality of a world in which the German national team wear a kit not produced by their compatriots, adidas, is fast approaching. That fact was brought into sharp focus during their Nations League clash against the Netherlands

Performance Football Apparel

Werder Go Whiteout to Celebrate 100 Years of the Weserstadion

To mark a century of the iconic Weserstadion, Werder Bremen and hummel have unveiled a special-edition shirt that takes a surprisingly simple approach: an all-white design that's unlike anything the club has worn before.

Lifestyle Clothing

Why Khvicha Kvaratskhelia Is the Perfect Fit for adidas SPZL F.C.’s Third Collection

Khvicha Kvaratskhelia is proper rogue, and that’s probably why he feels like such a good fit for adidas SPZL F.C.'s third collection, released for Autumn/Winter 2026.

Lifestyle Clothing

Pikol Explores Decades of Football Culture Through Umbro’s Iconic Identity

One of my favourite things about Umbro is how they’re able to collaborate with so many other brands, and how each is able to return their own vision of what the Double Diamond is, all while remaining unmistakably Umbro. A perfect example of this is the latest collection, tailored by Pikol.

Lifestyle Clothing

The 2026 Heritage Collection Is a Celebration of Mexican Identity That Only Charly Could Pull Off…

In an era where football brands are constantly chasing global appeal, there’s something refreshing about a collection that knows exactly where it comes from and isn’t afraid to shout about it. That’s exactly what Mexican brand Charly have done with the launch of their 2026 Heritage Collection, a capsule that celebrates culture, craftsmanship and identity in a way that the sport’s biggest players simply can’t replicate.

Performance Football Boots

The adidas Final Rush Pack Lands to See Out 2026

Adidas is keeping things fresh for the final stretch of the year, unveiling the new Final Rush Pack across its headline silos. There's no revolutionary tech update or game-changing innovation arriving with this drop. Instead, this release focuses purely on aesthetics, giving the brand's elite-level boots a clean new look as we head towards the business end of 2026. And "fresh" really is the key word here. Minty fresh.

Features

Who Is Football’s Next Big Challenger Brand?

A few years ago, suggesting that Skechers might become a serious football brand would have sounded utterly ridiculous.

Features

Intra: A New Beckham Legacy

Intra is quickly carving out its own space at the intersection of football, fashion and culture. Its first World Cup-inspired drop set the tone for a brand that already feels distinctly its own, and behind it Romeo Beckham is beginning to carve out a creative legacy of his own alongside Justin Saul, one that feels separate from the shadow of the Beckham name.

Lifestyle Clothing

PUMA and A$AP Rocky Bring Music, Fashion and Football Together with Man City & AC Milan Jerseys

The lines between football, music and streetwear have never been blurrier, and PUMA's latest collaboration with A$AP Rocky is another sign of just how connected those worlds have become.

Boot Spotting

Is Declan Rice Set to Leave adidas?

From West Ham to Arsenal, Declan Rice has grown into one of the most influential central midfielders in world football. And through it all, he's been wearing adidas boots. But could that era be coming to an end?

Lifestyle Clothing

Stine Goya x Umbro? Say No More

Stine Goya’s latest Umbro collaboration for Fall/Winter 2026 is about as close to perfect as you can get.

Lifestyle Clothing

Is adidas & Real Madrid’s EQT Culture Wear Collection Nostalgia Done Right?

adidas and Real Madrid have just dropped a new, beautifully bold EQT Culture Wear collection, which is as timeless as it is iconic in its visual presentation. But it's left me wondering: when are we going to stop tapping nostalgia?

Features

How Women’s Jerseys Are Changing the Kit Game

From designs inspired by female artists to colorways changing the heavily guarded men’s national and club palette, bespoke women’s jerseys emerging on the biggest stages are trading nostalgia for experimentation – and changing jersey culture in the process.

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