Creative Soccer Culture

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Performance Football Apparel

adidas & Parley Launch Juventus 2018/19 Third Shirt

Juventus ride the Parley wave into the 2018/19 season as they launch their new third kit. Through the adidas partnership with Parley for the Oceans, Juve receive a third strip that's created from Ocean Plastic.

Performance Football Boots

Laced Up | adidas X 18+ Review

Maybe we need to pick a new name for this feature? As another laceless boot drops onto the market in a summer of speed we're slipping on the adidas X 18+ to see what the latest lightweight innovation to carry the Three Stripes is all about. 

Performance Football Apparel

adidas Launch The Manchester United 18/19 Home Shirt

All aboard. Manchester United reveal their 2018/19 adidas home shirt as a tribute to the club's founding roots. Marking 140 years since the club was born as Newton Heath (Lancashire and Yorkshire Railway) Cricket and Football Club, the 18/19 home jersey features a train track graphic.

Performance Football Boots

Nike Launch The PhantomVSN

Less than 48 hours after the World Cup Final and Nike have already landed their first punch of the 2018/19 season with the launch of a completely new football boot silo. Introducing the PhantomVSN – a series that replaces the Magista line.

Performance Football Apparel

Macron Launch Millwall 18/19 Home Kit

Millwall and Macron have launched the club's 2018/19 home kit by celebrating 25 years at The Den with a design inspired by the 1993/94 home shirt worn in that inaugural season at the place they now proudly call home.

Performance Football Apparel

PUMA Launch AC Milan 18/19 Away Shirt

PUMA launch their first AC Milan away kit of the new partnership as the iconic club crest is placed on a legendary white jersey – a colour that has served as a canvas of success in eight major European finals for the Italian giants.

Performance Football Apparel

PUMA Launch AC Milan 18/19 Home Shirt

PUMA kick off their partnership with Serie A giants AC Milan by launching the club's new home shirt for the upcoming 2018/19 campaign. Breathing new life into those iconic red and black stripes, it's a strong start for the red half of the San Siro.

Performance Football Apparel

PUMA Launch Marseille 18/19 Kits In Epic Video

PUMA Football kick off their new partnership with Marseille in dramatic fashion with an explosive launch video to showcase all three 18/19 jerseys. Riding on a furious wave of new season hype, it's all Mad Max on steroids, captained by a Diego Maradona war cry.

Performance Football Boots

New Balance Launch The '442' Football Boot

New Balance have added another flavour of traditional taste to their boot line-up with the introduction of the '442' silo. Black and white, leather and laced, a design as original and as trusted as the title it adopts.

Performance Football Apparel

SneakersBR & adidas Football Launch World Cup Jerseys

Brazilian lifestyle brand SneakersBR have linked up with adidas Football to celebrate Brazil's advancement to the 2018 World Cup Quarter-Finals. Dropping a duo of special edition football jerseys with matching shorts and jackets, all with collaborative co-branding.

Performance Football Apparel

Nike Launch Sevilla 18/19 Home, Away & Third Shirts

Sevilla kick off their new partnership with Nike by launching all three of their 2018/19 shirts in one triple assault drop. Switching from New Balance to the Swoosh, the Andalusians aren't messing around for the campaign. They're ready.

Performance Football Boots

Closer Look at the Neymar "Meu Jogo" Mercurial Vapor 360

After Neymar gave a scoring debut to his latest signature Nike boot to help Brazil reach the 2018 World Cup Quarter Finals, we're taking a closer look at the "Meu Jogo" Mercurial Vapor 360 – a boot he'll remain in for the duration of the tournament.

Performance Football Boots

adidas Reissue The Predator Accelerator "Electricity"

As if it's not difficult enough in life to save money adidas keep coming out with beautiful reissued Predator boots that, if from a certain generation, you feel legally obliged to purchase. This is the Predator Accelerator "Electricity", and this is exactly how you bring back a classic. Perfection.

Performance Football Boots

Nike Launch The Neymar "Meu Jogo" Mercurial Vapor 360

Nike serve up signature style with Samba flavour as Neymar and Brazil progress to the knockout stages of the 2018 World Cup. Set to debut in the Last 16 match with Mexico on Monday evening, Nike launch the Neymar "Meu Jogo" Mercurial Vapor 360.

Performance Football Apparel

Nike Launch Barcelona 2018/19 Away Shirt

You'll be forgiven for slipping into lucid daydreams of Ronaldinho dancing through mesmerised defences under the Champions League lights right about now. The 2018/19 Barcelona away kit is pure victorious nostalgia.

Performance Football Apparel

Umbro Launch PSV 2018/19 Home Shirt

PSV Eindhoven have rolled out their home shirt for the 2018/19 season with, wait for it... red and white stripes. It's a difficult task to keep the same design relevant year after year, but it's what Umbro do best.

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