Creative Soccer Culture

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Performance Football Equipment

The adidas GMR Chip Merges Football & Gaming

In a first of its kind adidas have partnered up with EA and Google to create the GMR chip which slots into the insole and measures a player’s passes, shot power, distance and speed on-pitch, to unlock exclusive in-game rewards on FIFA, to improve their Team OVR and compete in leaderboards.

Performance Football Boots

adidas Launch The Predator 20+ "Tormentor" Colourway

Landing as just the third paint job on the new-generation Predator 20+ adidas introduce the "Tormentor" edition which arrives in another familiar Predator colour combination. The aggressive looking silhouette is refreshed for spring as the Three Stripes kick off their "Tormentor" pack in laceless style.

Performance Football Boots

Nike Launch The PhantomVSN 'Future DNA' Edition

Nike fire up their nostalgia machine by unveiling the first release of a throwback-infused collection. What we're looking at here is the first of four boots that'll be launched as part of the 'Future DNA' pack, and kicking things off is the PhantomVSN dressed up as the Nike Hypervenom launch colourway from 2013. 

Performance Football Apparel

PUMA Launch Palmeiras 2020 Home & Away Shirts

PUMA have unveiled the 2020 home and away shirts for Sociedade Esportiva Palmeiras under the campaign “Uma Camisa com História” (A Shirt with History), with designs that feature two unique prints inspired by the club’s Italian immigrant origins, celebrating the history of what is now one of the biggest football fanbases in Brazil.

Performance Football Apparel

Balenciaga Unveil AW20 Football Kits at Paris Fashion Week

High-end fashion brand Balenciaga unveiled a series of football kits as part of their AW20 collection at Paris Fashion Week at the weekend. Stepping into the world of football to take a first experimental run-up at producing a kit, the French fashion label have taken their shot to get involved in a thriving fashion-infused football market.

Performance Football Boots

Umbro Launch The UX Accuro & Medusae "White/Blue"

Umbro turn on their spring style by completing their full boot collection as the 19/20 campaign enters the business end of the season. Wrapped in a combination of "White/Medieval Blue" the Medusae III and UX-Accuro III take on refreshed aesthetics to join the Velocita V.

Performance Football Boots

Nike Launch The 'Wavelength' Pack

Nike have dropped a dark and disruptive take on the Mercurial and PhantomVSN series as their introduce the 'Wavelength' pack for a handful of their selected athletes. Landing as Nike exclusive option, the boots will be on the feet of Chelsea duo Tammy Abraham & Mason Mount and Barcelona pairing of Caroline Graham & Mariona Caldentey this weekend.

Performance Football Boots

Umbro Launch The Velocita V "White/Medieval Blue/Blue Radiance"

Umbro take a fresh approach to speed ahead of Spring/Summer 2020, wrapping the Velocita V in a “White/Medieval Blue/Blue Radiance” colourway that lands in stark contrast to the next-generation silo’s dark debut.

Performance Football Apparel

adidas Launch Bayern Munich 120th Anniversary Shirt

Bayern Munich are celebrating their 120th anniversary by launching a special edition kit with adidas to celebrate a landmark year for the Bavarians. Retro charm meets clinical styling as the club unveil a special edition home shirt which will be worn on pitch in the Bundesliga this season.

Performance Football Boots

Nike Launch The PhantomVSN II "White/Black/Laser Crimson"

Nike break away from their four-silo collection drops by releasing a fresh colourway on their latest Phantom Vision II series. Landing as just the third colour wrap on the second-generation boot, the VSN is hooked up with a "White/Black/Laser Crimson" combination as spring creeps closer.

Performance Football Apparel

adidas Launch Inter Miami 2020 Home Jersey

With the 2020 MLS season set to get underway in just five days time, Inter Miami – one of the two new additions to the league this year – have revealed their first-ever home jersey for their inaugural campaign. A clean white design for Beckham’s boys that contrasts nicely with the already revealed black and pink away strip.

Performance Football Boots

Nike Launch The Mercurial 'Dream Speed 2'

Nike have just launched the second drop from their new Mercurial 'Dream Speed' series as the boot which is supplied to their headline trio of Cristiano Ronaldo, Kylian Mbappé and Sam Kerr receives a blast of vibrancy ahead of the business end of the 2019/20 season.

Performance Football Equipment

adidas Reveal The UCL 2020 ‘Finale Istanbul’ Ball

The Champions League is back. On the morning of the day the knockout stages commence adidas have revealed the 'Finale Istanbul' which lands as the official match ball for the 2019/20 UEFA Champions League knockout stages. Drawing its inspiration from the city that will host the final – Istanbul.

Performance Football Equipment

Nike Launch The Premier League 19/20 Tunnel Vision Ball

As the Premier League transitions to the final stages of the 2019/20 season, Nike have introduced a third and final match ball for the business end of the campaign. This here is the Premier League "Tunnel Vision" Merlin ball and it'll be on pitch from this weekend right through until the trophy is lifted May.

Performance Football Apparel

Kappa Launch The Aston Villa "Kombat XX" Collection

Kappa continue to dish out the retro vibes for 2020 by delivering another beautifully curated collection for the Premier League's Aston Villa. Shapes of yesteryear are wrapped in that famous claret and blue combination for a slice of throwback football in the most nostalgic of dressings.

Performance Football Boots

Nike Launch Special Small-Sided Colourway Collection

Pack releases in the traditional sense are usually reserved for the on-pitch silos, but now Nike concentrates on the court, bringing some swagger to the small-sided game with the launch of the Lunar Gato II, Tiempo Legend VIII React Pro and Premier II Sala in linked black, orange and white colourways.

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