Creative Soccer Culture

PUMA Prep Neymar For The Summer With New Signature Future

With the Copa America the summer in mind, PUMA have provided Neymar with a new signature Future 7 NJR Copa, which features custom graphics inspired by Neymar’s origin story.

Neymar’s no stranger to a signature edition style, and he’s certainly been in no short supply of them since his switch to PUMA back in 2020. Now, ahead of the Copa America this summer, the brand kit the Brazilian out with a new look. The Future 7 NJR Copa, as it’s known, takes the current Forever Faster colourway for the Future as its base, and then accentuates the look for the flamboyant playmaker by adding a bold graphic to the heel area.

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That graphic has been inspired by Neymar’s origins in his home country, and the “Forever Faster” tag line has been switched up to “Forever Brasileiro” to emphasise this. It’s presented in teh nation’s traditional colours, and is made up to resemble a favela, intermingled with football pitches, PUMA branding, and a silhouette of the man himself.

This signature edition combines those custom graphics with the state-of-the-art tech, including FUZIONFIT360, PWRTAPE, PWRPRINT, and Dynamic Motion System, all ensuring Neymar is at his best and able to stand out, both visually and from a performance sense. Just Neymar being Neymar then.

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Pick up the PUMA Future 7 Ultimate Copa x Neymar at

Daniel Jones

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