Creative Soccer Culture

PUMA Reveal The Future Ultimate 'Creativity'

Drawing inspiration from Neymar’s style and play, PUMA have today unveiled the Future Ultimate ‘Creativity’: a colourful new solo outing for the playmaker boot.

While Neymar’s season is over, it hasn’t stopped PUMA from releasing a new collection inspired by the Brazilian. ‘Creativity’ celebrates Neymar’s style of play with splashes of colour and fluid graphics throughout representing his on-pitch joy, inspiration and… well… creativity. The flagship piece of the collection is the Future Ultimate, which arrives bright and bold… although it may now be down to another athlete to debut it. Might we be so bold as to suggest a certain new creative athlete who recently joined the PUMA family…

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The PUMA Future Ultimate 'Creativity' is a colour up only – no tech changes from what we've seen before, so you still get the innovative FUZIONFIT360 dual mesh upper combined with PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit. All about agility this one. 

The Future Ultimate also features engineered 3D textures placed in key contact zones to enhance ball grip and control when passing, dribbling, and finishing. Another new upgrade is an all-new plate that includes a split composition designed for ultimate traction and stability. That plate is aesthetically accentuated by a wild forefoot graphic that plays in harmony with the "Puma White/Team Violet/Fluro Yellow" colourway, which dances across the white base upper in a blast of samba-fuelled fun that's sure to grab attention. 

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Shop the PUMA Future Ultimate 'Creativity' collection at

Daniel Jones

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