Creative Soccer Culture

Paul Pogba Debuts Personalised Emoji Purecontrol

This is personalisation Paul Pogba style. The man is a walking, talking, rapping, dabbing, marketable machine, who occasionally plays a bit of football. Could James Milner pull off his own emoji on his boots? Lee Cattermole? Think not. For these players don't possess PogSWAG™ – the unquestionable level of self confidence and attitude to play premiere football on a red carpet lifestyle.

If Paul Pogba didn't go Full Pogba by landing his own hashtag and emoji on Twitter recently, he has done now by personalising his adidas ACE 17+ Purecontrol "Blue Blast" football PogBOOTS™ with aforementioned emoji – a side profile featuring his new PP signature logo in his haircut. A boot with a picture of his own PogFACE™ on. That's as big time as it gets. 

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Building on the launch of his debut adidas Football x Paul Pogba Collection Season One in January, Pogba moved out of his signature Purecontrol colourway to wear his latest customised creations as Manchester United strolled to a 3-0 win away to Leicester City. Brand Pogba (PogBRAND™) marches on. He's certainly been busy since his arrival in Manchester last summer, and with a combination of adidas PR and Pogba's extrovert personality, you can bet this won't be the last little stunt he pulls before the season is up.

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Smart little addition to the personalisation world, nonetheless, and opens doors to the opportunity of next level pers. How long until Alexis Sanchez has his golden retrievers plastered all over his boots? Not that Pepe Reina is impressed. He did this years ago. Keep up, Paul. Probably worth pointing out that's a blade of grass on the emoji head, not a PogUNICORN.


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