Creative Soccer Culture

adidas ACE 17+ Purecontrol "Ocean Storm"

A second wave of new-season feels crashes onto the adidas collection as the laceless ACE 17+ Purecontrol is swept up in the "Ocean Storm" pack. Sailing in on a ship of blues the ACE 17+ adopts a nautical theme to dock as the first on-pitch colourway for the 2017/18 season.

Joining the already released adidas Nemeziz 17+ 360 Agility, the ACE 17+ Purecontrol takes on a matching Ocean Storm aesthetic as adidas show their full hand ready for the start of the new campaign. Bright yellow editions of the X 17+ Purespeed and Copa 17.1 complete the full Ocean Storm line-up, and all four colourways will represent on pitch when the Premier League gets Europe underway on August 11.

Player wise, we've already seen Arsenal's Mesut Ozil in the Ocean Storm ACE 17+ Purecontrol, and he'll be joined in the latest colourway by adidas' full squad of ACE enforcers, including Dele Alli, Paul Pogba and Ivan Rakitic. The combination of the lighter "Energy Aqua" and darker "Legend Ink" tied together by white details is one that breathes freshness, a theme echoed by the beginning of the new season. Washed down, and go again.

Other than that change of colour scheme you're very much looking at the same ACE 17+ Purecontrol when it comes to technology. The trademark BOOST innovation is on show through the transparent soleplate and the Purecut Sock System provides an optimal fit to help lock the foot in place when moving at speed on pitch. Come on in, the water's warm.

Get the adidas ACE 17+ Purecontrol at


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.