Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Nike Launch Atletico Madrid 21/22 Third Shirt

Inspired by the iconic Vicente Calderón, Nike release the Atletico Madrid 21/22 third shirt, which features a blue base with white and red sleeves that replicate the colours of the iconic stadium’s seats.

Performance Football Apparel

adidas Launch Lyon 21/22 Third Shirt

With all home and away shirts for the 21/22 season in Europe now revealed we move exclusively into the more unpredictable world of Third kit launches. Next up are Olympique Lyon with an alternative design by adidas.

Performance Football Apparel

Icarus Football Unveil First-Ever Darfuri Women’s National Team Kit

US-based brand Icarus Football has unveiled the first-ever Darfuri Women’s National Team kit, with a design that takes inspiration from local art and wildlife. The kit is set to be debuted at the Street Child World Cup in 2022.

Performance Football Apparel

Kelme Unveil Watford 21/22 Third Shirt

Taking a leaf out of Arsenal’s book, Spanish brand Kelme provide Watford with a rather striking third shirt for the 21/22 season. The bespoke dark green strip with golden trim features an eye-catching jacquard pattern woven into the main body.

Performance Football Apparel

Kappa Drop Aston Villa 21/22 third Shirt

Using the club’s iconic lion as the inspiration, Kappa unveil the new Aston Villa 21/22 third shirt. The design sees a navy base with a contrasted ‘lions’ claws’ graphic throughout.

Performance Football Apparel

Nike Launch Chelsea 21/22 Third Shirt

Taking cues from their All Climate Gear approach, Nike launch the Chelsea 21/22 third shirt. The design is reflective of a modern era for the club, characterised by youthful energy and everything that represents.

Performance Football Apparel

adidas Launch Flamengo 21/22 Third Shirt

Honouring the 40th anniversary of the club’s ‘Golden Era’ of 1981, adidas launch the Flamengo 21/22 third shirt, which sees a black base arrive with a sublimated graphic, with red and gold accents completing the look.

Performance Football Apparel

Kappa Launch Botafogo 2021 Fourth Shirt

Kappa showing that their shirt game is not just on point in Europe, but also in South America, with the Italian brand dropping the Botafogo 2021 fourth shirt, which is inspired by the flag of Rio de Janeiro.

Performance Football Apparel

adidas Drop Bob Marley-Inspired Ajax 21/22 Third Shirt

In a week where some may have lost hope for the future of football shirt design, Adidas and Ajax swoop in to restore parity with the club’s quite outstanding 21/22 third shirt, which is inspired by Bob Marley’s song ‘Three Little Birds’.

Performance Football Apparel

Napoli & EA7 Commence New Partnership With 21/22 Home, Away & Fourth Shirts

It’s been on the rumour mill for a few months now, but Giorgio Armani’s EA7 brand has made its entrance into the world of football, with the reveal of the Napoli 21/22 kits signalling the beginning of a new partnership.

Performance Football Apparel

PUMA Unveil 21/22 Third Shirts For 10 Of Its Top European Teams

Defying the conventional approach to shirt design, PUMA have unveiled the 21/22 third shirts for 10 of their top European clubs. The new looks rip away tradition for a stripped back approach for AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven.

Performance Football Apparel

Kappa Reveal Venezia 21/22 Third Shirt

Bringing yet more flavour to their 21/22 servings, Kappa unveil the Venezia 21/22 third shirt. The design is an aqua-coloured shirt inspired by the Venetian lagoon, with a part of the proceeds being dedicated to local conservation.

Performance Football Apparel

New Balance Unveil AS Roma 21/22 Away Shirt

Drawing inspiration from the club’s 1978/79 away kit, New Balance launch the AS Roma 21/22 away shirt, the first away shirt of the new partnership. It will be worn for the first time on Thursday, as José Mourinho’s side make their debut in the UEFA Europa Conference League against Turkish side Trabzonspor.

Performance Football Apparel

adidas Launch Juventus 21/22 Third Shirt

Disrupting the expected, adidas launch the Juventus 21/22 third shirt. The striking new design is set to debut on pitch for the pre-season friendly between Juventus and Juventus Under 23 today, 19 August.

Performance Football Apparel

Umbro Release Burnley 21/22 Away Shirt

Better late than never, Umbro and Burnley unveil the club’s away shirt for the 21/22 season, which they will wear this Sunday when they travel to Anfield to take on Liverpool. The shirt is the last to arrive and completes the Premier League home and away lineup for every team.

Performance Football Apparel

New Balance Unveil LOSC Lille 21/22 Third Shirt

Completing the French champions' lineup for the 21/22 campaign, New Balance unveil the LOSC Lille third shirt. The design is a derivative of the city’s vibrant footprint, where dark bases are combined with energetic highlights, to create a striking graphic print.

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