Creative Soccer Culture

Charly Launch San Diego Loyal 'Siempre Leal' 2022 Third Jersey

Inspired by the city’s Mexican and Mexican American population and border-town communities in the Baja California region, San Diego Loyal Soccer Club have unveiled their “Siempre Leal” kit from Mexican brand Charly.

The good folk at Charly have been outdoing themselves recently, expanding their operations and catching the eye with some fresh new designs that have been dropping north of the border, and the latest to do so is the San Diego Loyal “Siempre Leal” kit. Inspired by traditional handmade Talavera Mexican tiles, the SD Loyal “Siempre Leal” kit celebrates Mexican and Mexican American Culture.

Prominently featuring Chicano Federation of San Diego County below the back neckline, 10 percent of all sales from the new kit will directly benefit the region’s leading non-profit organisation whose mission is to provide empowering opportunities to under-resourced communities. “The opportunity to partner with such an impactful community organisation in the Chicano Federation for the Siempre Leal kit was extremely important to us,” said SD Loyal President Ricardo Campos. “We are excited to not only see these amazing kits on the field this Sunday, but continue to support and celebrate San Diego’s Mexican and Mexican American culture that our community is so heavily rooted in. 

After making the long-awaited debut of Torrey Green for the 2022 home kit and featuring an entire map of San Diego on the away kit, celebrating and recognising the region’s most influential culture was the next step in the evolution of SD Loyal’s on-field representation, with CHARLY Fútbol once again displaying elite-level customisation and bespoke brilliance.

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The Siempre Leal kit is available to purchase now online only at

Daniel Jones

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