Creative Soccer Culture

PUMA Drop AC Milan 23/24 Third Shirt

Arriving as quite the contrast to both the home and away shirts (kind of the point of an alternate strip, but we’ll get to that), PUMA have dropped the AC Milan 23/24 third shirt, which celebrates the culture of inclusivity and passion that’s inherent in the club.

There’s been a micro trend this season of teams releasing third shirts that don’t differentiate all that much from the home and away shirts (Fiorentina, Real Madrid, Bayern Munich to name a few), and despite some nice designs, it sort of defeats the base reason for having alternate strip. Well, that’s certainly not going to be a criticism levelled at AC Milan and PUMA, after the club’s vibrant third shirt was released, arriving in stark contrast to the traditional home shirt and the stylish away.

AC Milan have always been a team that brings people together, and that ethos is at the heart of the design for the new third shirt. Made for the new, diverse generation of proud Rossoneri, it arrives in a bright and colourful design that brings tie-dye to mind. The colours celebrate the culture of inclusivity and passion for the unconventional that has been at the heart of AC Milan since day one, while the monochrome version of the club badge completes the statement.  

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The AC Milan 23/24 third shirt is available at

Daniel Jones

The Creative Soccer Culture Brief

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