Creative Soccer Culture

New Balance Reveal Lille 23/24 Home Shirt

With a subtle reimagination of the club’s iconic V shape design feature, which has been synonymous with the club’s home shirt since its inception in 1944, New Balance reveal the new LOSC Lille home shirt for the 23/24 season.

Despite its absence in recent years, the V shape has been a strong element in the history of LOSC Lille, and for 2023/24 New Balance bring it back to make a triumphant return in a revisited style, tone on tone, modern and geometric. It arrives in LOSC Lille’s famous Team Red, Navy and White, with the subtle geometric detailing coming together to create a fresh look for the Ligue 1 side.

The jersey design is finished off with an asymmetric V-collar, short hem and sock branding, adding a modern touch whilst honouring the rich past of the club and city.

General Manager of New Balance Football, Kenny McCallum said: “The red, navy and white of LOSC is instantly recognisable across French football, so it’s always so important for us to honour that heritage. This season’s home kit builds upon the greatness of LOSC, and we hope the players can create further history wearing it on the pitch this season."

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The Lille 23/24 home shirt is available now at

Daniel Jones

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