Creative Soccer Culture

New Balance Launch Lille 23/24 Away Shirt

Celebrating the team’s connection to its fans, New Balance launch the LOSC Lille 23/24 away shirt, with the design representing the rhythm of music when supporters sing the club anthem in the Decathlon Stadium.

LOSC’s new away kit arrives in a white base colourway, with eye-catching electric blue, navy and neo flame accents, showing a connection to the iconic home colours of Les Dogues. It joins the already-released 23/24 home shirt, and it celebrates LOSC Lille’s connection to its fans, with the design representing the rhythm of music when supporters sing its club anthem in the Decathlon Stadium, whilst also taking inspiration from the beating of the heart and symbolising the rollercoaster of emotions during a game.

It is represented through the use of the sound wave design, embedded into tech fabric of the shirt, nodding to the club’s traditional colours, but taking them in a bit of a radical direction. Further features on the kit include a bar tack crew collar to help reduce wear and tear, along with asymmetric cuffs, short hem and sock branding to offer a unique, fresh design.

General Manager of New Balance Football, Kenny McCallum said: “LOSC has an incredible, deep connection to its city and fans, and we wanted to celebrate that with the new away kit by putting into action something they are so passionate about.

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The LOSC 2023/24 Away kit will be available to purchase from 4 August and available to purchase from

Daniel Jones

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