Arriving as part of the brand’s ‘We are the new blood’ campaign, which celebrates the next generation of fans and players, New Balance launch the Lille OSC 20/21 home shirt.

The new Lille home shirt for the 20/21 season comes with a nod to the city’s youth culture both on and off the pitch. Synonymous with LOSC throughout their 75-year history, the familiar red shade once again seeks to connect a new legion of fans to the club through a traditional take with a twist. That twist comes in the shape of a bespoke chest graphic in navy and white that sits against the backdrop of the club’s signature team red tone. 

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The new home shirt also incorporates an internal badge bearing the iconic words “Nous Sommes Les Dogues”- visible only on the inside. Another addition is a crew neck insert and integrated woven LOSC neck tab.

General Manager of New Balance Football, Kenny McCallum said: “Youth and dynamism are the heartbeat of the club and the city, so it was important for us to create a kit built for performance, but with a modern look that both the players and fans would feel confident wearing. 

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Pick up the Lille 20/21 home shirt at