Creative Soccer Culture

adidas Launch Juventus 23/24 Away Shirt

Inspired by the iconic snow-capped glacial peaks of the Italian Alps, Juventus have revealed their 23/24 home shirt from adidas, which rekindles the club's relationship with pink.

The new Juventus away shirt for the 23/24 season comes on the back of a strong home design that drew inspiration from zebra stripes, which makes sense given the Bianconeri's traditional look. But that theme does not carry across to the away design, which instead draws inspiration from the Turin’s surrounding skyline. Predominantly white, the fresh look boasts an eye-catching aesthetic that reflects the iconic snow-capped glacial peaks of the Italian Alps. Rising above its crisp white base, the grey stripes and iconic Juventus pink show a rugged texture that mirrors the rocky Monte Rosa cliff face.

What that gives us is an elegantly styled kit with an obvious nod to Turin in a striking and original look. Traditional pink makes a welcome return on the away shirt for the first time since the 2015/16 season, while those alternating hoops stand out with that additional graphic treatment. Additional contrast is provided by the collar, Three Stripes on the shoulders, side strips, branding, sponsor and club crest, all of which come in black. The new kit will be worn for the first time during the Bianconeri's pre-season friendlies, which start on 23 July when they face Barcelona at the Levi’s Stadium in California.

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Pick up teh Juventus 23/24 away shirt at

Daniel Jones

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