Styled alongside key pieces from the brand’s Premier League club, Everton FC, hummel presents its ‘Game Day’ lookbook, which presents a celebration of the match day routine alongside a preview of what’s to come from the brand’s lifestyle sector in SS21.

Having taken on the technical partnership at Everton at the start of the season, with their debut shirt subsequently becoming the fastest selling in the Club’s history, hummel leverage their position by shooting their latest lookbook for their SS21 collection in and around Walton, home to the Merseyside club. The shoot looks ahead to 2021, offering a snapshot of the brand’s forthcoming lifestyle collections, framing them in a celebration of the match day routine, while spotlighting key locations in the Goodison Park area. 

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The lookbook relives the match day routine, retracing fan footsteps in a celebration of club, culture and lifestyle. Everton’s home, away and training shirts are styled alongside hummel’s SS21 lifestyle collection, spotlighting an array of iconic locations including Club institution, The Winslow Hotel.  Key collections featured in the lookbook include hummel’s Legacy Core capsule as well as key pieces from the brand’s fashion sector, hummel HIVE. These include the Sparrow jumpsuit, Bell long sleeve t-shirt and hummel HIVE’s soon to be released unisex Trap pants. ‘Game Day’ also includes an exclusive glimpse of the brand’s hotly anticipated Reach LX6000 and Reach LX3000 sneaker collections.

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Hummel's SS21 collection will be launch mid-February 2021.