Creative Soccer Culture

New Balance Launch Athletic Bilbao 20/21 Home Shirt

With a design that pays tribute to the connection between the club and its fans, New Balance launch the Athletic Bilbao 20/21 home shirt, with a graphic that represents the names of supporters into an abstract graphic.

Having already released the club’s away shirt for the 20/21 season, New Balance now unveil the home shirt, with a design that is intrinsically linked to the thing that makes any club tick: it’s fans. The bespoke jersey features a design that represents fans’ names in an abstract graphic contained within the Los Leones iconic racing red and white vertical stripes. The graphic takes inspiration from the Club’s museum which features a wall of names from the supporters who own and operate the club.

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The shirt also also incorporates a woven collar insert complete with Basque flag detailing. Another new addition is a woven crest, reversed with a badge bearing the lion of San Mames – visible only on the inside. 

Both the home and away shirts are part of New Balance Football’s ‘Born of the People’ (Herritik sortu zinalako) campaign for Athletic Bilbao, in recognition of the Club’s unique identity and signifying one Club belonging to the fans. “Herritik sortu zinalako” are words that come from the team anthem and that literally translated stand for “because you (the Club, the team) are created from the Country (the people).

Club Captain Iker Muniain said, “I really like the unique detail on the jersey, while also including traditional details that show we are a Club that represents unity. Wearing this kit will mean a lot to the players and our supporters”. 

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Pick up the Athletic Bilbao 20/21 home shirt at prodirectsoccer.com

Author
Daniel Jones

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