Umbro and AFC Bournemouth unveil the first design of their new partnership with the launch of the Cherries' 2017/18 home shirt. The new campaign marks the beginning of a club record deal that will see the Double Diamond sit on the red and black stripes for the next five years.

The home shirt sees the reintroduction of the famous running diamond to the kit, first introduced in 1977 it was an iconic staple to Umbro jerseys for decades and is a feature that will sit on all Umbro replica shirts for the 2017/18 season. 40 years after its first introduction the taping returns as a visual statement, now knitted into the body of the shirt. Staying true to the club's identity Umbro have served up a stylish and safe home shirt that features traditional stripes and AFCB wording on the back of neck.

Black shorts and shirts match the sleeves of the shirt and the full kit will be available from July 1, with the away and third shirts set to follow in the near future. South Coast style in bespoke Umbro branding. Good to see the Double Diamond firing hard in the Premier League as Bournemouth join Everton and West Ham in wearing one of football's most famous logos next season.