Creative Soccer Culture

Man City 2016/17 home by Nike

New season, new beginnings. With Pep Guardiola leading the charge, Manchester City and Nike have unveiled the 2016/17 home kit that is woven with elite optimism.

Unveiled with the help of the Manchester City Academy, the 2016/17 kit tee's up the future of the club as the ships align. New manager, new badge, new kit, fresh energy. Equipped from top to bottom in what has been dubbed the club's "most innovative kit ever", it's a match-up starting out on the feet of giants.

Some description

Under the hood and ready to set sail, the kit combines the club’s traditional City blue with a darker shade of detailing that takes its cues from the colour of the new crest’s text and trim. Incorporating the Manchester ship, three rivers and the red rose of Lancashire, the new badge was designed as a modern original and also includes, for the first time, the Club’s foundation year, 1894. What's more, in tooling up limiting on pitch distraction it's Nike's AeroSwift Technology that underlined these engineered enhancements.

Some description

It's going to be a revitalised campaign at the top of the Premier League for all involved. Good to go again.

Dropping in time for tour. Suit up in your Man City 16/17 Home shirt from 14th July, here.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.