PUMA release 'First Look' video as they prepare to unveil new home, away and third Arsenal kits on July 10.

For Arsenal fans the countdown starts here. After 20 years of Swoosh bearing kits, PUMA have taken over the reigns at the London club and will unveil a trilogy of new kits on July 10th. To kick things off, PUMA have released a mini video series featuring behind-the-scenes footage on set with Arsenal players Mikel Arteta and Santi Cazorla. We’re excited to see how PUMA plan to launch the new Arsenal strips, with the global reveal time set for 11pm GMT.

In line with the kit reveal, PUMA will premier a global launch video that we’re given a behind-the-scenes look at in the clips below. The video will feature some choreographed football tricks from the likes of Santi Cazorla and Mikel Arteta as PUMA's football choreographer explains; "I don't tell them how to play football, I break down the moves: what point they have to hit, where the ball has to go. I want people to get excited so when they watch it they want to do those moves."

Inadvertently (or not) PUMA have given us an early look at what could be a set of Arsenal themed evoPOWER and evoSPEED's that follow the same design concept as the 'Tricks' pack.

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Appearing in the new campaign imagery and the tease videos, Arsenal players Mikel Arteta, Olivier Giroud and Santi Cazorla are seen wearing odd coloured boots inspired by Arsenal’s famous red and white. The image also reveals the collar design for each of the three jerseys: a round-neck home, v-neck away and collared third shirt. 

What are you expecting from the PUMA x Arsenal kit launch? Let us know in the comments.