Creative Soccer Culture

Performance

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Performance Football Apparel

Umbro Launch West Ham 20/21 Home Shirt

With a design that nods to the club’s glorious past, Umbro launch the West Ham commemorative 125 year anniversary home kit, which the Hammers will wear in the 20/21 season.

Performance Football Equipment

Nike Unveil The 'Flight' Official Match Ball For The 20/21 Season

Ever innovating, Nike have unveiled the ‘Flight’ ball – a revolution in football aerodynamics. It will feature in all leading Nike leagues including the Premier League and it features a 30 percent truer flight than its predecessor.

Performance Football Boots

Mizuno Launch The Morelia II 'Reach Beyond'

As part of the ‘Reach Beyond’ pack, Mizuno launch the Morelia II in a “Reflex Blue/White” colourway, giving the classic a refresh for the return to action.

Performance Football Boots

Mizuno Launch Morelia Neo 3 Beta 'Reach Beyond'

Hot on the heels of the ‘Runbird DNA’ pack, Mizuno launch the ‘Reach Beyond’ Mizuno Morelia Neo III β, wrapping their innovative new silo in a fresh “Reflex Blue/White” colourway.

Performance Football Apparel

RB Leipzig Debut Nike 20/21 Home Shirt

They may be facing up to life without Timo Werner, but Red Bull Leipzig have just unveiled their new Nike home and away kits for the 20/21 season ahead of debuting them in their final home game of the Bundesliga against Borussia Dortmund.

Performance Football Boots

Mizuno Launch The 'Runbird DNA' Pack

Mizuno are renowned for the focus and attention that goes into the creation of what are quite simply some of the finest boots in the game. But that’s never been to the sacrifice of research and innovation, and these two approaches are captured in an instance of past meets present, with the launch of the new Morelia Neo III β and Morelia Zero, which together form the ‘Runbird DNA’ Pack.

Performance Football Apparel

Labrum Unveil Sierra Leone’s Vibrant 2020 Olympics Kit

Despite the fact that Tokyo 2020 is now Tokyo 2021, London-based fashion label Labrum has unveiled the results of its collaboration with the National Sports Authority Sierra Leone [NSASL], and it’s a tres chic creation of wavy aesthetics that you wouldn’t normally associate with the Olympic Games – and that’s why we love it.

Performance Football Apparel

Hummel Launch Limited Bristol City 20/21 Collection

The new partnership between Hummel and Bristol City has got off to a flyer, with a fresh collection of matchday warm-up tees and anthem jackets now being unveiled. All of the items in the collection are presented in bright colourings and bold shapes, finished off with the traditional Chevrons of the Danish brand.

Performance Football Equipment

adidas Launch The 'Captain Tsubasa' 2020 Olympic Ball

Coronavirus has put paid to many sporting events this year, and one such event was the Olympic games, which were set to be hosted in Tokyo. The plan is for the games to now be hosted in 2021, but as with other products, the Official Match Ball from adidas that would have been used for the competition, has now been unveiled.

Performance Football Apparel

Arsenal Debut adidas 20/21 Training Collection

Ahead of their Premier League return this evening against Manchester City, Arsenal have been training in their new 20/21 training collection from adidas, and it’s now available for purchase. The collection sees a split of “Yellow Tint” across numerous items, with a “Tech Indigo” colouring covering the rest.

Performance Football Apparel

Spurs Debut Their 20/21 Training Collection

As they look for that extra yard of sharpness ahead of their return to Premier League action on Friday night against Manchester United, Tottenham Hotspur have debuted their Nike 20/21 training collection.

Performance Football Apparel

Umbro Launch The Bournemouth 20/21 Home Shirt

With one eye on the start of a new season, Umbro launch the Bournemouth 20/21 home shirt, and it will also be worn for the remaining nine games of the 19/20 season. It features a striking gradient design that brings a modern twist to the classic red and black stripes of the club.

Performance Football Boots

New Balance Launch The Limited Edition 'Rise & Reign' Pack

Giving its starring duo a seasonal refresh ready for the return to action, New Balance launch the ‘Rise & Reign’ pack, presenting the newly released next generation Tekela V3 and Furon V6 in contrasting light and dark colourways.

Performance Football Apparel

PUMA Launch Marseille 20/21 Home & Away Shirts

Attention shifts to a new season, as PUMA launch the Olympique de Marseille home and away kits for the 2020/21 season. Arriving under the banner ‘Le cOMbat Continue’ the campaign embraces Marseilles fighting spirit on and off the pitch as they prepare for new challenges in the season ahead.

Performance Football Apparel

Juventus Launch Special Locker Edition Home Jerseys

Rolling out the most special of special editions in celebration of the imminent return of Serie A action, Juventus have unveiled ‘locker edition’ jerseys – shirts worn by the players themselves. There are 500 available, with six athletes providing the shirts in question.

Performance Football Apparel

adidas Unveil Ajax 20/21 Away Shirt & Training Collection

Inspired by the past but with one eye on the future, adidas release the Ajax 20/21 away shirt. The design takes a mix of blue tones with and mixes it with a modern interpretation of the types of graphic patterns which were popular in the eighties and nineties.

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