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Rich The Kid Teams up With Adidas Football for MLS All Star Show in Atlanta

Keeping the party truly topped up, adidas brought Rich the Kid on stage and in the mix with Juventus players as they celebrated their Elite Soccer Program in Atlanta. The MLS All Star game being given a weeks worth of attention, it's a showcase and spectacle that just gets bigger each year.

Nike Phantom London Borough Clashes - North

Stepping up to represent North London, the Nike Phantom Borough Clashes headed upwards and into Tottenham as this showing of creative football culture made its way around the capital. Giving those "Phantom" players a chance to bed into the latest boots, it was a freestyle offering with all eyes on the final this week.

Man City Squad Wear New Dsquared2 Collection

Manchester City have been turning heads on arrival to their pre-season games in the USA. The full first team squad have been kitted out with a minimalist blackout outfit designed by high-end Italian fashion label Dsquared2.

Nike Phantom London Borough Clashes - South

Heading to Brixton for the second Borough Clash of the Nike London tournament, the event gave another group of aspiring young players the chance to run out in the latest Nike gear whilst warm up for the finale of the tournament in Peckham on 2nd of August.

Nike Phantom London Borough Clashes - West

Giving the chance for players in their respective boroughs the opportunity to earn a Nike deal, the brand headed to West London for the first of the Borough Clashes. A chance for the Phantom players to show what they're about, it's the start of what could be a big swoosh journey.

Nike Launch London Phantom Tournament with Custom Introduction

Taking to London for a fortnight of match ups, Nike have assembled a team of playmakers from each corner of the city and given them a chance to make a name for themselves. Calling on "Phantoms", it's a series of games that taps into that creative mind of players who style the game well.

PSG Rumoured To Wear Jordan Branded Kits

Are Paris Saint-Germain close to wearing Jordan branded football kits? Rumours have been circling in recent weeks that suggests the club have wheels in motion in regards to switching the Nike Swoosh for the Jumpman logo.

AC Milan Launch 2018/19 Kits at Special Event With Puma

Kicking off their relationship on a new level, PUMA have AC Milan took to one of Europe's most fashionably rich and couture cities to celebrate the release of the 2018/19 home and away kits. A strong look from the off, it's with a decent backdrop, heavy bass and good people that this link up was let out the traps.

Juventus Unveil New Team Bus For 18/19 Season

Juventus have unvieled their new team bus for the upcoming 2018/19 season and you already know CR7 has shotgunned the entire back seats. Dressed as a giant rectangular zebra, the Juve boys will be pretty difficult to miss when they take to the road this campaign.

Chelsea Touch Down in Perth on Pre-Season Tour

The elite from the European game have been making moves across the planet over the last week. One team taking things down under is Chelsea. Landing in Perth for a match up with Perth Glory, the London club stopped into the local REBEL store to meet some of their fans ahead of the fixture.

House of Soccer 2018 Opens With Odell Beckham Jr and 2 Chainz

As the pre-season carnival that is the International Champions Cup rolls right around, the 'House of Soccer' opened its doors. A place for free-flowing football to play out, the space was opened up by some seriously heavyweight names.

CR7 Begins China Tour By Opening School Football Pitch

Cristiano Ronaldo has touched down in China to kick off his 2018 CR7 Tour. His first call to action was to visit a school to open a brand new football pitch built from his shared efforts with Nike during his time in China over the past two years.

Cristiano Ronaldo Jets To China For 2018 CR7 Tour

"Usually, players of my age go to Qatar or to China" said Cristiano Ronaldo when he signed for Juventus last week. He may be plying his trade in Italy next season, but there's work to be done in China this summer for his 2018 CR7 tour.

adidas Host The Tango League Final in Moscow

In a weekend of colossal finales adidas brought a dramatic close to their Tango League tournament on the eve of the 2018 World Cup Final in Moscow. World Cup royalty, frantic football, and French Montana all doing their part to thank Russia for an epic month.

Mark Cavendish Receives Nike Mercurial Superfly 360 R9 Cycling Shoes

British cyclist Mark Cavendish has been hooked up with a custom pair of cycling shoes that mirror the 1998 Nike Mercurial football boots worn by Ronaldo at the 1998 World Cup. Perhaps the most iconic Mercurial design of all time, twenty years on, racing in the Tour de France.

The Best "It's Coming Home" Memes

Not that we're all getting carried away, nah. As England prepare for the 2018 World Cup Quarter Final with Sweden "It's Coming Home" fever is sweeping the nation. And thank the Lord Harry Kane for people with far too much time on their hands that create fire memes for dem likes...