Creative Soccer Culture

Romelu Lukaku Announced As Ambassador For Samsonite

Making moves off the pitch, Romelu Lukaku has joined forces with Samsonite, the world's leading premium luggage brand. The Chelsea man will be an ambassador for Proxis, Samsonite's most advanced range of luggage.

Looks like luggage is where it’s at at the moment, with Romelu Lukaku rivalling Marcelo in the arena. Though he doesn’t have his own signature line just yet, the Belgian forward has been announced as a partner to Samsonite, manufacturer of high-quality luggage for over 110 years, and is set to be ambassador for the brand’s Proxis range, which is characterised by being light, strong and highly resilient to shocks. He will use the new Proxis range of suitcases and backpacks over the coming months, especially in the lead up to the World Cup at the end of the year.

Speaking of the partnership, Lukaku said: “I travel a lot, both with the teams I play for and personally, so I rely on luggage that has been designed with high quality in mind. Samsonite makes my journeys so much easier and I’m looking forward to us collaborating.

Gianpaolo Sala, Samsonite Brand General Manager, said: “We are thrilled to welcome Romelu as one of top brand ambassadors, as we share similar values, notably leadership, innovation and respect for authenticity. Light, Strong and Durable, Proxis is the next generation of luggage and will match perfectly with Romelu’s travelling experiences.

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Cue the inevitable quips about him packing his bags on his way out of Chelsea...

Daniel Jones

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