Creative Soccer Culture

PSG Announce GOAT As New Sleeve Sponsor

Boasting Lionel Messi in their ranks there really was only one company that PSG could announce as their new sponsor. Yep, starting now, the Paris Saint-Germain kits will be adorned with the word GOAT on their sleeves thanks to a new partnership with the next generation lifestyle platform.

You’d imagine that there’s be no shortage of takers when it came to new sponsors for Paris Saint-Germain. The Ligue 1 side are a commercial behemoth, and any company would likely be happy to be associated with them. So it is that PSG have announced a major multiyear global partnership that will see GOAT – the global platform for the past, present and future, today 

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The word goat has obvious connotations at the top level of sport these days, but the brand are the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. 

GOAT will join the club as an Official Partner until the end of the current season before becoming the sleeve partner and one of the club’s Principal Partners beginning in July 2022. The GOAT brand will be displayed on all of the club’s performance kits, including training, warm-up and match apparel. 

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We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys,” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere. 

Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community,” added Eddy Lu, Co-Founder and CEO of GOAT Group. “We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other's strengths, with innovative collaborations in the months and years to come.”

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A dedicated PSG experience will launch on the GOAT platform, with a selection of Paris Saint- Germain lifestyle apparel and objects from the past, present and future.

Daniel Jones

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